Honey Bees Swot Analysis
1. Threat of new entrants :
There is always a threat from new entrants as the company will might lose the market share to the new bees in the industry. Higher profits in an industry always attract new bees to the industry. Therefore continuous improvement in the products offered and innovations through R&D is being carried by the company. It will help to maintain a brand image of the company.
2. Bargaining power of suppliers :
The suppliers of the softwares designed for the company cannot drive up the price according to them. The company have choices of vendors in the present stage. Therefore there is a no threat from the supplier’s bargaining power.
3. Threat of substitute services :
The customers can outsource the work of revenue management
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But still, RateGain is one of the top most companies to provide revenue management solutions. The company is working on to continue as a leader within the industry.
1.7 SWOT ANALYSIS: Strengths :
1. Strong tie ups with the clients : The company always believes in delighting the clients. They believe that the work does not end when a lead is converted. Therefore, clients have a sense of faith on the company and its employees and its leads to strong brand image of RateGain.
2. Cost effective : the content marketing strategy followed by the company is quite cost effective. It does not need much fund to make the targeted personas aware of the company and the products offered by it.
3. Corporate offices globally : RateGain has many corporate offices all over the world like UK, US, Spain, UAE, Bangkok, India. It brings an ease for the company to continue its operations globally.
4. Employee Oriented Company : The company is really an employee oriented company. It keeps the employees happy to ultimately keep the clients happier.
Weakness:
1. Sometimes it becomes difficult to make the hotels educated about revenue
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Threat is always there from the new entrants. Company might loose its market share to the new entrants in the industry.
2. Changes in the government policies will ultimately affect the business of the company.
1.8 VISION OF THE COMPANY:
• To continue as a leader in hospitality and travel technology solutions for revenue management.
• To continue being among the top fastest technology companies all over the world.
1.9 MISSION OF THE COMPANY :
• To expand the suite of products by broad-basing them for multiple consumer facing industries.
• To remain committed to the 4 core values of the company i.e. honesty, agility, excellence, humility.
• To come up innovative ideas and concepts.
1.10 OBJECTIVE OF THE PROJECT :
1. Presenting the marketing and sales team with the clients’ information to make them backed with the clients information needed to delight and solve their issues.
2. Providing marketing and sales teams with research and news about the current market environment.
3. To know the competitors better.
4. To study and follow the strategies of inbound marketing followed by the company.
5. To create remarkable content to attract the visitors of the awareness
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