Swot Analysis Of Rejoice
SWOT ANALYSIS
Rejoice is a Personal Care brands or Haircare brands, primarily aimed at working women, college going girls and teenagers. Rejoice is the third shampoo was produced by Procter & Gamble (P&G) group, which is touted to be Asia’s number one shampoo brand. Rejoice used the SWOT ANALYSIS to evaluate the strengths, weaknesses, opportunities, and threats involved in their business venture. Rejoice believe that SWOT ANALYSIS can be carried out their product. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The degree to which the internal environment of the firm matches with the external environment
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Rejoice faced several problems like strong competition with every brand adding innovations in its products. Then, lesser market share compared to HLL’s clinic plus. Other than that, aggressive advertising and price wars with competitors. Rejoice have strong competition with Sunsilk, Chik, HUL and Clinic Plus. Launched in the Indian market in 2004, Rejoice was considered to be a strong competitor to Hindustan Unilever 's Clinic Plus shampoo in the mid-price segment. Some researcher also said,” the third brand that was a bit difficult to find was P&G 's brand Rejoice my study shows that not many people were opting for rejoicing”. Price competition also might be a problem. The typical characteristics of Rejoice, which were evident, are like low price and attractive cover image. As we know that P&G is the late entrant into the shampoo segment so its main target was to increase its market share. During it 's time of entry HUL was a huge company and had the maximum market share in shampoo segment, so to compete with HUL 's product P&G released a low price shampoo product. We can see that a Price competition took place. As time went on P&G increased its products category to compete heavily with HUL and this competition can be called as Non-Price competition. P&G have shampoo products catering to all kinds of segments. The departmental store the products that were targeted for the niche market occupied a considerable amount of space relative to the products that cater the needs of the mass market. Pantene and Head & Shoulders are the products special for the niche market and Rejoice was for the mass
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