Swot Analysis Of Relais And Chateaux

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SWOT Analysis

Relais & Chateaux, known as "the best chain in the world" by its guests, is a unique collection of its kind, embodying the charming luxury versions. Since its a well-known company, SWOT analysis is a must to understand how should they act in the market.
The SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organizations. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization.

Strengths
-5C
-Relais Gourmands / Grand Chef
-Route de Bonheur
-Internationalization
-Development of commercial tools Weaknesses
-Tax structure
-Rules & regulations

Opportunities
-New markets
-Growth
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The 5C’s are the quality of Relais & Châteaux charter but also a state of mind to which the customer is more than ever committed.
• Relais Gourmands/Grand Chef: The contemporary elite of world gastronomy has come together under the label of Relais Gourmands. Founded in 1972, this label represents the "haute couture" of Relais & Châteaux in terms of gastronomy. The Relais Gourmands were recently renamed the "Grand Chefs".
• Route de Bonheur (Road of Happiness)& Internationalization: The concept illustrates the relationship marketing as it aims to retain customers teaches Relais & Châteaux. In the context of internationalization, this concept allows to combine the two strategies of global and multi-domestic seat type for the notoriety of the association ("think globally") through independent national institutions ("act
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• Rules &Regulations: To apply to membership, the standards are very high and very demanding; they have ten inspectors that go around the world checking on new applicants and they have a list of more than 300 criteria that they go through and each inspector does a report of at least ten pages. Then they validate the reports by the quality department in Paris.

Opportunities
• New Market: For three years, eight countries have enriched the destinations portfolio of Relais & Châteaux: Cambodia, China, Malaysia, Tanzania, Thailand, India, Singapore and Maldives. They have 10 inspectors who are mandated to find potential candidate facilities.
• Growth rates and profitability: The booking center recorded an 18% increase in turnover and 3% on reservations, or 62 million. This represents 114,000 overnight stays and 51 000 bookings: 42% Internet, GDS 31% and 27% by the plant.

Threats
• Unexpected Problems: Since it’s an internationalized company, for sure they have many difficulties according to the different cultures and administrative problems.
• Increasing costs: Growing economies can bring increased cost with

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