SWOT Analysis
Relais & Chateaux, known as "the best chain in the world" by its guests, is a unique collection of its kind, embodying the charming luxury versions. Since its a well-known company, SWOT analysis is a must to understand how should they act in the market.
The SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organizations. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization.
Strengths
-5C
-Relais Gourmands / Grand Chef
-Route de Bonheur
-Internationalization
-Development of commercial tools Weaknesses
-Tax structure
-Rules & regulations
Opportunities
-New markets
-Growth
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The 5C’s are the quality of Relais & Châteaux charter but also a state of mind to which the customer is more than ever committed.
• Relais Gourmands/Grand Chef: The contemporary elite of world gastronomy has come together under the label of Relais Gourmands. Founded in 1972, this label represents the "haute couture" of Relais & Châteaux in terms of gastronomy. The Relais Gourmands were recently renamed the "Grand Chefs".
• Route de Bonheur (Road of Happiness)& Internationalization: The concept illustrates the relationship marketing as it aims to retain customers teaches Relais & Châteaux. In the context of internationalization, this concept allows to combine the two strategies of global and multi-domestic seat type for the notoriety of the association ("think globally") through independent national institutions ("act
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• Rules &Regulations: To apply to membership, the standards are very high and very demanding; they have ten inspectors that go around the world checking on new applicants and they have a list of more than 300 criteria that they go through and each inspector does a report of at least ten pages. Then they validate the reports by the quality department in Paris.
Opportunities
• New Market: For three years, eight countries have enriched the destinations portfolio of Relais & Châteaux: Cambodia, China, Malaysia, Tanzania, Thailand, India, Singapore and Maldives. They have 10 inspectors who are mandated to find potential candidate facilities.
• Growth rates and profitability: The booking center recorded an 18% increase in turnover and 3% on reservations, or 62 million. This represents 114,000 overnight stays and 51 000 bookings: 42% Internet, GDS 31% and 27% by the plant.
Threats
• Unexpected Problems: Since it’s an internationalized company, for sure they have many difficulties according to the different cultures and administrative problems.
• Increasing costs: Growing economies can bring increased cost with
The text reflects New France as a commercial society, in which the main focus is the growth and development of the colony through the strengthening of bonds and agriculture. New France is devoted to the advancement of commercial interest, in the sense that there is a fair trade when it comes to selling of property and that no one is “cheated out of considerable sums
What types of strategies do you recommend based on your analysis ? SWOT Analysis is a strategic method that is implemented by a company, in order to determine their Strengths, Weaknesses, Opportunities and Threats regarding a business undertaking. The company defines their objective and determines what the external and internal elements are that can have a positive or negative impact on reaching their goal. The purpose of every SWOT analysis is to recognize what the main internal and external factors are that are vital in attaining the objective of the firm.
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