ipl-logo

Swot Analysis Of Reliance Fresh

1779 Words8 Pages

The retail chain division of Reliance Industries of India is Reliance Fresh which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores at Hyderabad on 3 November 2006. In 2006, Reliance planned to invest 25000 crores in the next 4 years in their retail division and had a plan to begin retail stores in 784 cities across India. Reliance started testing its retail concepts by controlled entry beginning in the southern states. At present, the company has 1691 plus Reliance Fresh outlets across the country. Fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products are sold in these stores. The firm had a plan in the beginning: When Reliance Fresh store opened in Hyderabad the company announced that the store’s main focus would be fresh produce like fruits and vegetables at a much lower price. The company also spoke about its “farm-to-fork" theory which was all about sourcing from farmers and selling directly to the consumer, removing middlemen out of the way. But with time Reliance Fresh decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain. Though Reliance Fresh won’t be exiting the fruits and vegetables business altogether. Reliance is the first into enter into this unorganized sector of vegetables and fruits. According to them, their intentions were to have100% farm fresh foods in their new retail stores. The main aim of

Show More
Related

  • Jamba Juice Mission Statement

    160 Words  | 1 Pages

    In 2012 Jamba announced plans to “re-concept” existing stores in selected markets with a fresh-squeezed juice emphasis; this idea will address the competition since Starbucks and Juice

    Read More

  • Soda Vs Soda Store

    109 Words  | 1 Pages

    The way that supermarkets set up their stores is to maximize the number of products you see before you find the product you were originally searching for, to the point just before getting so overwhelmed that you “run screaming from the store.”

    Read More

  • Trader Joe's Case

    1669 Words  | 7 Pages

    Introduction Re-invention and targeted approach towards achieving competitive advantage were the key strategic actions taken to make Trader Joe’s (TJ) from a glorified regional convenience store to a nationwide specialty retailer, and that might just be the most important thing in the supermarket business. The footprint of this success lies in the efficient utilization of the company’s resources and their unique capacity to deploy its resource and capabilities(BB835). The result of such unique circumstances helped TJ to stay far ahead of its competitors in terms of customer satisfaction and brand loyalty. This TMA proposes that, through a company’s resources and capabilities TJ managed to imitate Key Success Factors (KSF) that created value,

    Read More

  • Premier Inn Swot Analysis

    1718 Words  | 7 Pages

    Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.

    Read More

  • Publix Executive Summary

    191 Words  | 1 Pages

    Purpose To be an innovative grocery store by providing friendly service, clean stores, quality merchandise, and speedy check-out lanes throughout our locations. Vision To provide excellent customer service that exceeds expectations while building long-term relationships with customers.

    Read More

  • Swot Analysis Of Target Corporation

    956 Words  | 4 Pages

    I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

    Read More

  • Swot Analysis Of Trader Joe's

    1012 Words  | 5 Pages

    TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

    Read More

  • Case Study Of METRO Cash & Carry

    1229 Words  | 5 Pages

    The first Mumbai store was opened in 2008 at Bhandup. The Kolkata store located at Kalikapur, EM Bypass was opened in 2008. A Metro Cash & Carry store was opened at Ludhiana city in Punjab in the first week of September 2011, located on the Jallandhar Bypass road. The second store in Mumbai was opened on 17 November 2011, near Western Express Highway, Borivli (E). In the beginning of 2012 Metro opened 2 more stores in northern India including one in New Delhi and one in Jaipur, with plans to open

    Read More

  • Porter's Five Forces In The Supermarket Industry

    1484 Words  | 6 Pages

    This industry will be faced challenged when the location is not easy to be reached and the population of the areas are not much as expected. For example, the Aeon supermarket at Mid Valley Megamall Kuala Lumpur, the sales of this location is guaranteed as the population daily at Mid Valley Megamall in 120,000 peoples approximately (malaysiandigest, 2014). Other than that, most of the supermarket are operates or leasing in a popular shopping malls. This is because peoples nowadays are not going to supermarket on usual day or without purposes. For instance, Giant hypermarket at Plaza Sungei Wang is a good example.

    Read More

  • Business Case Study: Porter's Competitive Rivalry: Julia Juice '

    902 Words  | 4 Pages

    • Moreover, JJ has now free WIFI zone which made majority of their customers to come in store. When customer base is increasing, buyers power is high. Threat of Substitution. This force states the prospects of JJ’s buyers to find other fast food outlets or juice bars who provide the same services in a different manner. • As JJ provides high quality of juices, if someone does not compromise with the quality and serve with different ingredients for juices.

    Read More

  • Swot Analysis Of Gap Inc

    796 Words  | 4 Pages

    RECENT OPERATIONAL PERFORMANCE Gap Inc. Gap Inc. is a global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies. The company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap was founded by Doris and Don Fisher in 1969. The Fisher family still owns about 40% of Gap Inc..

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Britvic Plc Essay

    1927 Words  | 8 Pages

    Strategic Direction Britvic plc. is a British soft drinks producer in Hemel Hempstead. It is the second soft drinks producers in United Kingdom. Also, it is quoted on the London Stock Exchange and is a constituent of the FTSE 250 Index. Britvic plc. manufactures, markets and sells both Britvic and PepsiCo brands in UK and Ireland, supported by dedicated commercial teams in both countries.

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

  • Pest Analysis Of Cold Chain Logistics

    1076 Words  | 5 Pages

    Modern Stores The interviews were taken and the data were collected and we had also taken help from other articles from academic journals for an overview over the data. At the later step, we wanted to understand that what actually influence the performance of the Cold Chain Logistics. And regarding the elements which is able to manage the Cold Chain Logistics most effectively in a company.

    Read More

More about Swot Analysis Of Reliance Fresh

Open Document