ipl-logo

Swot Analysis Of Restaurant

749 Words3 Pages

B. Market Needs
Chennai Dining prepares spicy food using exotic spices form southern India and provides homely environment similar to the family values that core of Southern Indian Culture. Chennai Dining will provide smiley warm welcome and mouthwatering food that feels like at home. We have well trained professional in Southern Indian culture and cooking. The prices are comparable with excellent services. Our goal is establish the presence, relationship and value proposition which will drive profit automatically. Revolutionize ethnic food with touch of spices and special beverages that is no longer meant for tropical place like Chennai.
1. Convenient Location
Chennai dining is located walkable busy Portland down town which makes it easy …show more content…

Everyone look for more value for the dollar they spend. Chennai dining will send focus on healthy conscious and the same time cost conscious. With long term contracts with the suppliers, good inventory ordering software, partnering with local hospitality establishment and business lunch the prices will be competitive. We obviously keep affordability in mind with our competitor, other dining industry to be competitive. Offer many reward for regular and repeat customers. Promote discount and specials during holidays to attract more customers. Being aware of our food industry pricing and competition will give Chennai Dining ability to price the products that are right for all kinds of …show more content…

Portland Maine has highest restaurant per capita in the country. When the economy is good, particularly with low oil prices, citizens come out and spend money on fine dining. Chennai Diner expects to grow as the tourist flow increases due to improvement in economy as well both skilled and other immigrant choosing Portland as home. When more people moving to Portland will have a great positive impact on Chennai Dining. Chennai Dining customer can be divided in to 5 categories. First category is regular customer who lives in and around Portland for relaxing ethnic food. The 2nd category is resident who is native of southern India. Third category is business customer who dines during busy lunch time or after hours for a relaxed dinner. The fourth category is a traveler who visit, pass through or stay in Portland for a short period of time. The fifth customer type is the one who like to taste ethnic food occasionally. Take out is a quick, convenient and affordable choice for those who do not have time to dine, but wants to enjoy the spicy food. We being in social media and on the web for on line order or reserve a table make it convenient for customer and potential for us to grow. According to XXX, consumers spend more money for food services. As spicy dining business grows, we will expand to other locations and introduce more products. We will start franchise to other location with the same level of services and option to

Show More
Related

  • What Are Chipotle Core Competencies

    1021 Words  | 5 Pages

    The dedication, devotion, time, and loyalty Chipotle takes to provide its customers with top quality nutritious ingredients every day is praiseworthy. Even though supply-demand has often occurred resulting into unavailability of locally grown products, Chipotle has managed and continues providing a dish filled with top quality nutritious ingredients. As a result, competitors have never taken a strong position or any initiatives in providing customers with the best quality. One of the other strength of Chipotle is that it not only offers speedy and convivial service but it also provides a lively, restaurant ambiance. Also, another strength of Chipotle is its focused menu with an option to customize as per the customers’ liking, requires minimal employee training, enhances cross-training, escalates productivity, and increases

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value. They take great pride in serving each other, their customers and their communities. They seek continuous improvement in all that they do. They value a sense of urgency and emphasize an innovative, entrepreneurial approach to business. They expect fairness and mutual respect in all our activities.

    Read More

  • Case Study Porcini's Pronto

    829 Words  | 4 Pages

    In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing

    Read More

  • Similarities Between Mcdonalds And Wendys

    537 Words  | 3 Pages

    The Similarities and Differences of McDonald’s and Wendy’s Corporate America has taken a stranglehold on American nutrition and eating habits. McDonald’s food has dominance over the market with its cost effectiveness and availability. In contrast, Wendy’s has superior products with higher prices. While these fast-food giants have a massive place in America, they have their similarities and differences. Wendy’s and McDonald’s demonstrate these traits in cost, diversity, and quality.

    Read More

  • What Is Chipotle's Differentiation Strategy

    552 Words  | 3 Pages

    The firm is aesthetically pleasing, efficient and they have a distinctive interior. Chipotles serving line layout helps with their efficiency. This type of layout allows them to serve as many as two hundred customers and hour. Another factor that increases the brands value is the customization of food products it provides to consumers. Customers have the ability to add as many ingredients as they would like at a consistent price point, this added value increases the customer’s willingness to pay (www.fastcasual.com).

    Read More

  • Pricing Strategy Of Chipotle

    1450 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Swot Analysis Of Subway

    953 Words  | 4 Pages

    Product: The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu.

    Read More

  • Swot Analysis Of Hotel

    887 Words  | 4 Pages

    They have two restaurant and executive lounge in their hotel chain. The hotel offer donations for National Kidney Fund. Through economic factor, business examines the economic issues that are bound to have an impact on the company. They use their advertising for newspaper with target of Malay people. This hotel targets Chinese, Myanmar and Indian people.

    Read More

  • Domino's Value Chain Analysis

    1791 Words  | 8 Pages

    Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.

    Read More

  • Swot Analysis Of Bareburger

    2768 Words  | 12 Pages

    Bareburger offers a similar quality for about the same price, but with a much higher convenience factor both in terms of throughput time and menu personalization options. foodservice market has grown from €6.07 billion in 2013 to €6.13 billion in 2014, with growth forecasts to almost €6.5 billion by end 2017. diners’ expectations include health, entertainment and unique offerings when eating out, although price is still a key consideration. growth in consumer spending is predicted to be up 1.9% on a compound annual growth basis through to 2017 (CAGR - the average sales increase over a specified number of years incorporating compound growth). optimistic indicators for the future of the foodservice market 's performance lie in the rise in disposable income, increasing consumer confidence and greater tourist numbers.

    Read More

  • Taco Bell Executive Summary

    3335 Words  | 14 Pages

    Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Case Analysis Of Chipotle

    1408 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

  • Dutch Lady Market Segmentation

    1004 Words  | 5 Pages

    1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

    Read More

More about Swot Analysis Of Restaurant

Open Document