Hectic Lifestyle Wing Zone provides busy individuals more time to spend at work/college and less time and stress for waiting for food. Market Positioning At Wing Zone, feedback is taken from the customers in order to know the customers’ reviews so that improvements are made if necessary. Wing Zone uses fresh and hygienic products to occupy a clear and desirable place in the minds of target customers. Marketing Mix Product Product options offered by a restaurant are very important. At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians.
In the restaurant business, the term engineering refers to menu – the process of creation the perfect menu to entice customers and keep them coming back to order the same dish or try new ones. On the whole all these deeds refer to marketing. Menu design isn’t just something that is thrown together! It’s based on strategically arranging items so the dishes the restaurant want to sell more of (or are already big sellers) are prominently displayed.  Menu engineering maximizes restaurant’s profitability as it subconsciously leads customers to buy what the restaurant want them to buy.
Due to different background, races and cultures, employees might come out with various opinions in the taste of food. This can improve the quality of food and have new choices to customers. For a restaurant, invent new recipes is something different and is attractive. Some customers can be addicted to unique food taste, so that they will come day after day which is good to attract customers and grow in revenue. This benefit will bring more revenue to all franchisees and affect it’s global
McDonalds Operation Strategy McDonald‟s make use of an excellent operation strategy in order to gain a larger market share and increases value to the shareholders. The company specially focuses on the speed, standardization, quality, and affordability. McDonalds has moved ahead from the other fast food restaurants by focusing on these factors. McDonald‟s competes on three main bases, such as speed, affordability, and standardization, mainly because they want to make their customers happier. Through the huge market research and surveys, the organization discovered that their customers enjoy the speed as one of the restaurants‟ top priorities.
Further more, it also extend and deliver customer satisfactions especially to the hectic customer or reaching the customer who are constrain of transport to be in fast food restaurant. At the same time boost up market share for fast food restaurant and increase return on investment for the
locally produced food is a fundamental factor of a destination’s attributes, adding to the range of sights and the general vacationer enjoy. This makes food an important constituent of tourism production in addition to intake. furthermore, ingesting out is a growing shape of amusement wherein food are consumed no longer out of necessity however for pride, and the atmosphere and occasion are a part of the leisure enjoy as a great deal because the food itself. but, for travelers, eating out can each be a necessity and a satisfaction. whilst some travelers dine without a doubt to fulfill their starvation, others will head for a selected restaurant to revel in the nearby food and cuisine, because it bureaucracy an crucial component in their tour
a. Therefore, stronger tastes are required to make the food tastier usually associated with high saltiness, sweetness and fat contents. 3. Qsrmagazine.com, a restaurant industry related magazine, in 2008 has proposed that convenience is always the primary criteria attracting the society to spend on fast food which is always available around you and is served real quick, thus able to save a lot of time compared to preparing food at
Literature Review Jang and Namkung, 2009 suggests that “dining environments create mood and affect customer’s emotion, leading the atmospherics be a substantial part of dining experience” and has become an important concern among restaurants as it provides perceptions of quality and can retain satisfied consumers or attract new one and maintain to be competitive. A case of Luk Yu Tea House is adopted in the study. It first opened in 1933 and is still going strong today. Though its spending is more expensive than other options in town, it provides a traditional push cart dining experience that 's hard to come by these days. The art deco design ambience with wooden furniture and stained glass windows attract customer to visit, it is recommending as the top 10 Hong Kong Dim Sum restaurant from an online website - skyscanner at Singapore, stating that the dining environment may potentially affect customer’s perception.
An expert says that many trends expected to affect in fast food industry that can give impact to quick service restaurant which is ingredient transparency (Wolf, 2014). “Customers are more interested in what they’re eating and where it comes from,” says Annika Stensson, the NRA’s senior manager of research communications. “They want to know it’s being grown responsibly.” “Customers’ definition of value is fresh ingredients, quality food, and good-tasting food at reasonable prices. But fresh ingredients is No. 1,” Riggs says.
Levendary Café 's is US brand with wholesome food which can attract customers in China due to some opportunities available like: there are few successful local chains , the growing lifestyle which trend the people to eat out, local people trust and like US food and China has opportunities to attract US restaurant. Also Chen understand the Chinese customers need can fit with external environment. He has long wanted to work in the restaurant industry. He is passionate about good food. In my point of view Chen has weaknesses.