Swot Analysis Of Retail Industry

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Industry overview

Introduction
The Retail Industry is one of the fastest growing industries in India. The contribution of Indian Retail Industry is accounting over 11 per cent of countries GDP and generating about 9 per cent employment. The Indian retail market is dominated by unorganised players but there is a huge scope of growth for the organised sector also. The Reliance Retail Industries tasted its first profit in 2014 after its 8 years long journey. This shows the potential and possibilities of retail sector success in Indian market. The entry of bigger players like More, Metro, Big Bazaar etc.., to the rural area shows the way for growth I this sector. The rapid growth of the retail sector in India is because of the raise of earnings of the middle class people due to the economic growth. Until 2015 Indians disposable income is expected to rise at an average of 8.5 % per anum. (Dhanabhakayam & Shanthi, 2014).
The Retail Industry is one of the fastest growing industries in India. The contribution of Indian Retail Industry is accounting over 11 per cent of countries GDP and generating about 9 per cent employment. The Indian retail market is dominated by unorganised players but there is a huge scope of growth for the organized sector also. The Reliance Retail Industries tasted its first profit in 2014 after its 8 years long journey. This shows the potential and possibilities of retail sector success in Indian market. The entry of bigger players like More, Metro, Big

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