Swot Analysis Of Retail

2.1 INDUSTRY PROFILE

Retail is India’s largest industry .according for over 10 percent of country s G D P and around eight percent of the employment. Retail industry in India is at crossroads it has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial invested raiment required, Break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising, the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operation.

Retailing in India is gradually inching its way toward becoming the next boom industry . the whole concept of shopping has altered in terms

“We shall ensure that our positive attitude, sincerity humanity and determination shall be the driving force to make us successful”

2.3.3 QUALITY POLICY o Price guarantee o Quality guarantee o Exchange guarantee o Price guarantee policy

In within 2 days of purchase you find a product of the same brand or quality available at a lesser price, please bring in back to us within 10 days along with the cash memo and we will give you of the price difference.

1. Quality guarantee policy

All product sold at Big Bazaar are guarantee to be at a good price

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A branch at HASSAN was opened on Jan 2010 it is very successful in satisfying customers needs it attracted huge number of customers Hassan is around 1200 on weekends and Wednesday the flow of customer crocess2000 HASSAN Big Bazaar is also called as “HASNANBA”

• Parking area

• Wheel Chairs

• Store Ambience

• Drinking Water

• Rest Rooms

• Mother’s Room

• Trail