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Swot Analysis Of Rhb Bank

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SWOT Analysis

Strength
Every bank has its own strength that give it an advantage over others so that it creates uniqueness on their company. As for RHB Bank, their strength is that the bank acquisition of OSK Investment Bank where it has strengthened the RHD Banking Group’s in ASEAN. In 2012, RHB Capital Bhd has announced it acquisition of OSK Investment Bank for a total consideration of RM 1.95 billion. OSK has evolved into one of ASEAN’S largest regional investment in 2001 , by this having title it able to make RHB Bank become stronger in the bank industry. Besides that, acquisition of OSK Investment Bank also enabled the bank to leverage its comparative strength of both OSKIB and RHB group. This is because it can provide and deliver …show more content…

There is some weakness of RHB Bank relative to others. First of all, RHB Bank is lacking in promotion and advertisement compare to another majors’ bank such as Maybank, CIMB Bank, HSBC and more. As we know that, by having promotion and advertisement about what the company able to attract customer to make transaction or investment in the bank and able to inform customer about the latest events or investment that the bank currently having or information about the bank current situation.
Besides that, RHB Bank also quite late to adapt online banking and mobile banking application compare to others bank. RHB Bank first launch mobile banking application was in year 2016 but other bank like Maybank has already launch this application in 2014. As for online banking, RHB Bank is quite weak, especially in user friendliness field of their application as they not performing strongly in the online banking. Customer need and want is very important to all business not only in bank, therefore, in online banking every bank need to provide a system that are easy to use and understand so that customer feel convenient to use …show more content…

There is threat that RHB Bank need to solve so that it wont harm the bank and to maintain their position in the bank industry. Firstly, competition among Malaysia major bank as there are many potential banks in the industry. Therefore, in order to compete with them they need to have a good strategies and management. They also need monitor studies closely about the strategies and policies that are taken by other competitors so that they can come out an effective action to compete with

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