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Swot Analysis Of Rice

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LAHORE SCHOOL OF ECONOMICS BUSINESS POLICY TERM PROJECT DATA RICE CORPORATION SUBMITTED TO: PROF. F.A. FAREEDY TEACHING ASSOCIATE: MS. HAADIAH QAISER SUBMITTED BY ABDUL WAHID QURESHI – 13P01430 SECTION B MBA II – MARKETING BATCH – 2015 DATA: JUNE 29, 2015 Table of Contents Introduction 6 Vision 6 Mission 6 Core Values 6 Company History 6 Brands of the Company 7 Exports 7 Organizational Structure 8 Industry Overview 9 Rice sowing area and yield 9 Cropping Season 10 Global rice market 10 Export of rice from Pakistan 12 Future Prospects (Opportunities Available for rice industry) 13 Situational Analysis 15 SWOT Analysis 15 PEST Analysis 18 Market Analysis 20 Customer Analysis 20 Competitive Analysis 21 Galaxy Rice Mills Private Ltd 21 M&Z Rice Mills Private Limited 22 BCG Matrix 23 Porter’s Five Force Model 25 Ansoff Grid Approach Corporate Audit for Marketing 28 TOWS Matrix 30 Management …show more content…

These brands are very dominant in foreign markets and have high market share. The company is right now facing issues with “Sabah” which has very low market share and poor growth. The brand was launched to target to low end consumers in the international market but was not successful. Right now company needs to focus of “Jahan” because it is an established brand in the US market yet the market share is low. Primarily the market share is low because of the existence of Zebra in the US market. The company needs to strategically and efficiently market this brand because ineffective or wrong promotional activities can cause cannibalization of sales between two brands of the same company. Porter’s Five Force Model PFF model is applied on the industry in order to know the level of competitive rivalry in the industry which depends on the number of competitors competing in the industry and the aggregate size of the industry (Porter,

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