Swot Analysis Of Rio Grande

Mission Statement For the Future:

Lopez, Mary P.

Lubana, Arjan R.

Marroquin, Maurice

Mcdonald, Noah B.

Munoz, Kimberly

Introduction To Our Service

We have chosen to market a effective and “cheap” anti-aging, skin replenishing product to the valley consumer. The purpose of choosing to bring this option to the market is to serve as a secondary, quality option that won 't break the bank nor the environment. There are many good products already out there, but they all cost so much it makes us second guess. And quite often there is many skin care products out their that are plain unhealthy for you. Who’s bottling and chemicals in the product itself are also harmful to our precious Rio Grande environment. Its part of the reason we

Our main supplier of plastics will be M&H Plastics as they provide the much needed materials. M&H Plastics specializes in providing environmentally conscious plastics. Our company will rely heavily on our suppliers to build our final product. If there prices go up than or prices will be forced to go up also.

Customers: Our primary group that we are targeting our marketing towards is people between the ages of 18-22. The ‘millennial’ generation as people have come to call it is more environmentally conscious than any other generation. Some even call that generation the ‘green generation’. In the Nielsen report it is shown that over 50% of people globally are more willing to buy more expensive products if the product in question is all natural and if the company itself is environmentally friendly.(1) To reach out to this particular group advertisement through the online space would be the best approach. By actively participating and sponsoring events related to the environment would further push our image of being environmentally responsible

Our competition would be other companies that have deep cleansing and anti-aging products. I believe that the best link to our product and our consumers would be the low-cost of the product. The reason we would choose the low-cost strategy is because that would be our only competitive advantage over all the other big branded companies that exist already. We would get the point across that our product works very well at an affordable price because everyone deserves to feel comfortable within their own body. A catchy slogan would be “the place where you can afford to feel good” or “A better feel with an even better price”. These are just examples of how we can use the low-cost strategy to compete with other brands. (Maurice) this is what I have as of now. I personally think this works for the type of product we are marketing. Let me know if you guys think there needs to be some changes. Of course the slogan part is just something I think sounds good but that can be edited out or be made to sound better. Text me on the group chat so we can start making changes to the overall document together. Thank