Innovations are commonly defined as the introduction of new products or new methods of undertaking the routine functions within an organization. They provide a way through which organizations are able to maintain efficiency and competitiveness within an industry. Within the hospitality industry, the level of innovation remains a key aspect that can ensure sustainability of the business ventures that an establishment engages in. innovation therefore becomes immensely important within the industry as a way of enhancing competitiveness of hotels. This report explores the innovation practices within the Hong Kong Disneyland hotel to determine the level of innovation as well as identify the potential innovations that can further improve the hotel
The objective of this paper is to introduce The Ritz Carlton Company LLC and to shed more light on the organization as a customer service model (Vis-à-vis service standards), a player in the contemporary hospitality industry and as a business to customer service model. It details the numerous activities and processes that the Ritz Carlton Hotel employs to understand its customers and create an impression desired to keep him coming back because he feels well served. We will particularly seek to uncover the reasons for uniqueness of the Ritz Carlton service offerings, the features and achievements of its brand and the meaning and significance of the Gold Standards. With this approach we intend to reveal its service concepts and structures of service quality for which it has been referenced as a landmark model in customer relationship management. Service delivery could definitely be judged from direct customer experience.
CRM (Customer Relationship Management) The key to success is finding a way to exceed client’s expectations. So, the hotel must keep tracking their client’s behaviour to maintain the relationship. Previously, The hotel use manual way to collect customer information such as personal information, their previous booking, when and how long their stayed at the hotel, etc. In order to improve the hotel grow revenue make a success of the business in long term, the hotel need CRM strategy. The objective of CRM or Customer Relationship Management is about analysing customer data and then satisfying them.
The Ritz‐Carlton Hotel Company L.L.C. is the guardian company of the Ritz‐Carlton Hotels, a luxury hotel chain, which has a place with the Marriot International Company (Michelli, 2009). It operates 81 hotels worldwide in 26 nations and employs 38000 people (The Ritz-Carlton Hotel Company L.L.C., retrieved in June 2013). External environment should be analyzed in opportune way so as to be competitive on today 's market place (Regani, 2007). Ritz‐Carlton International is the leading hospitality management company.
1) Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kind of items described here? An organisation that deals in sourcing can’t avoid dealing with other companies dealings. Starwood engages in sourcing products and services for all there hotels, this leads them to have business partners with the other other organisations they deal with. It’s for this reason I think Starwood should develop a cooperative orientation between them and their suppliers. Starwood would rely on their suppliers to keep up the high standards they like to keep.
Executive Summary Introduction Business strategy is simply long term planning that provide direction to organization of achieving business success in the long term. It is essential for every kind of business along with tourism and hospitality sector. Without determining such strategy organization able to fail tackle factors from business environment and its competitors. Tourism organizations develop analytical models to measure micro and macro environmental challenge. By determining strategy organization reflects its culture and culture influence implementation of strategies.
According to the Switchfly Hotel Reward Payback Survey, the most generous - the best payback - hotel loyalty programs are Wyndham Hotel Group, Choice Privileges, Hilton HHonors, IHG Rewards, Marriott Rewards, and Starwood SPG. You’re probably a member of at least one of these hotel loyalty programs. If so, consider staying in one of these hotels during your business trip in New York City. # 1 Wyndham Rewards The hotel loyalty program that gives back the most to its members is Wyndham Rewards. The loyalty program of Wyndham Hotel Group rewards its members with 3,000 points for a one-night stay at any participating hotel.
7. Marketing mix: Positioning So far, we analysed the environment the Holyrood Inn will face from the economic, social, technological, competitive and political points of view. We also evaluated the possible opportunities and threats, and the strength and weaknesses of the hotel through the SWOT matrix. Finally, we investigated the market demand for this service and we find out the target market where Holyrood Inn will perform its economic activity. At this point, we will develop the positioning the hotel will put in practice in order to reach out this segment of potential consumers in order to obtain profits.
firstname.lastname@example.org, email@example.com, firstname.lastname@example.org Abstract In order to be successful in the complex market of hotel services, you need to do more than trying to attract new customers. Hotel managers also need to focus on keeping existing customers by implementing a successful effective policy of evaluation, satisfaction and fulfillment of their demands and expectation. Hotel industry services, rating and customer service satisfaction are almost built on the basis of service quality.
From the literature review, the author has been defined the meaning of “Culture” and “Culture Diversity” in order to make those terms more easy to understand. Nerveless, analyzed the importance of MCD in hospitality industry has been done and shows the importance level for a globalize establishment. Moreover, benefits and challenges of MCD in hospitality industry has been provided by the author after researching, and readers would have deeply knowledge about the diversity in hospitality industry; apart from that, the diverse strategy that have been chosen by the author, which is Training, and proven that the strategy would be helpful for enhancing the diversity workforce. After reading this research essay, the author hopefully the readers would have a better understanding on this