Swot Analysis Of Rotana Hotel

• An introduction to the organization. CHOSEN ORGANIZATION: ROTANA HOTELS
The Rotana Hotel Management Corporation was founded in 1992 and is operating across the Middle East and Africa. The company was founded by partners Nasser Al Nowais and Selim El Zyr, who were both already well established within the Middle East hospitality industry, with Nasser Al Nowais having previously been instrumental in the formation of the Abu Dhabi National Hotels.

Rotana is a fastest growing organization, developing worldwide. The ‘success blend’ of Rotana was a combination of strategic planning and sound financial control, sophisticated human resource capabilities and reliable technical services support. The formula was flavored with innovative food and beverage

Sales Management is defined as the structure or the system of trading for the products and services of a company to earn profits, and achieve goals of one’s business. It’s all about managing and operating the selling efficiencies by competing its own targets before competing with any other business in the market to create its own value and demand among the buyers, consumers and customers. It emphasizes on using workforce in order to analyze, plan, implement, and check the sales programs to ensure the better revenue and market share. It depends upon the company size, and nature of the business to run the business with sales force by hiring with highest number of sales professionals including Directors, Mangers, Officers and sales staff. Company Honors has to develop a team of members to run the sales management. They are responsible to decide the number of sales team members, their salaries, their trainings, and sort of compensation, their incentives as well as functions and responsibilities of each team member before hiring

All of the board members are non-independent, elected by the shareholders every three years. The skill and knowledge of the board members has proved to be of immense value, the members possess experience in fields as varied as finance, economy, business administration, and hoteliering to social service.

• Explain how sales and sales strategies along with sales figures are important for the organization.
SALES & SALES STRATEGIES
DEFINITION:
Sales can be defined in various ways, like exchange of anything to earn profits. I will define it as, it’s a procedure of helping people and trying to meet their requirements by providing them such products and services which may fulfill their needs. It’s all about, looking forward to the customer needs, understanding that what is to be made, and how to be sold and where to be sold? By ensuring the prospects to provide their needs better, faster and more cost-effectively than anyone else could help them.

SALES STRATEGIES:
"The term 'sales strategy ' hasn 't always been defined clearly in the sales profession," says Mike Moorman, Managing Principal at ZS Associates, a global sales and marketing consulting firm. "Essentially, the term is about three basic questions: who is the sales force going to sell to, what are they going to sell to them, and how are they going to sell to