Case Study Of Tim-Ron Williams 'Rêver Chocolate'
Description of the Business
This type of business is going to be a sole trader type business operated by Tim-Ron Williams named “Rêver Chocolate”. This business will be involved in the marketing of chocolate.
Objectives:
1. To earn a profit.
2. Use local cocoa from St. Vincent and the Grenadines to promote tourism.
3. Market palatable and high quality chocolate to ensure consumer satisfaction.
Mission Statement:
To market palatable chocolate produced using St. Vincent and the Grenadines cocoa to encourage tourism, ensure consumer satisfaction and acquire profitable benefits.
Organization of the MARKETING Department Figure 1: a line organizational chart showing the marketing department of Rêver Chocolate.
Marketing manager- coordinating the marketing procedures. R and D manager- Develop concepts and research plans to anticipate customer’s preference. 2 R and D Clerks- To carry
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• Environment regulations – will responsibly advice customers to properly dispose of their rêver packages in advertisements.
• Privacy regulation- all customers’ private information will remain confidential.
Use of Technology
Three types of technology that would be used are:
• Printer- this would be used to print multiple copies of brochures, flyers and posters.
• Computer- this would be used to created graphical designs for Rêver promotions and animated advertisements.
• Guillotine- this would be used to cut out business cards used to advertise the brand’s information.
These types of technology would be implemented to enhance the marketing procedure.
Customer complaints
.a customer of Rêver stated that he ordered a carton of chocolate and when he opened the box the expiry date on the carton was long past. In response to his complaint, they received a new carton of chocolate compensated with Rêver coupons and
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