ipl-logo

Swot Analysis Of Royal Enfield

3267 Words14 Pages

Royal Enfield is a one of the most renowned brands operating in the mid-segment (250-800cc) motorcycle industry. Initially a British brand, Royal Enfield was bought by Eicher motors ltd. in the year 1993 and the company has performed brilliantly ever since. It markets some of the most recognized motorcycle models in the world, including the Classic, Thunderbird and the recently launched Continental GT.

Since the introduction of its iconic classic model in 2009, the Royal Enfield brand has built on the firm legacy of this legend to create a complete line of premium products designed for motorcyclists. 6 years later, Royal Enfield today offers virtually every single essential for the superlatively-well equipped biker with a collection that includes …show more content…

Then the Digital Marketing teams builds a story around the campaign and launches it on various online platforms to better educate the target market on the idea behind a specific campaign (Engagement)
• Take back feedback from the customers and target market in general from the online platforms and use the information to convert it into a communication to engage the market in a conversation to create a buzz around the brand
Flow of Information:
• The team requests for content from the communications team which is then used as per requirement
• The advertisements launched by the brand communications team are also used by this team as the crux for its online campaigns, which are more descriptive in nature

8) Gear Marketing …show more content…

They handle the Newspaper media Agency and Press releases (Their scope of work is National)
2. They work on two projects: New dealership openings and dealerships wanted advertisements
3. Any sort of advertisement related to business or press coverage gear, garage café etc. Pratisaad prepares a list of region wise daily newspapers and shares the same with the brand communication team. Also, they take care of negotiating with the media house as they get a discount for same (Around 15%).
4. Once the rate is finalized, the master creative is given to them which the brand communication team receives from WK. Pratisaad does the adaptation work which is sent to the brand communication team for approval
5. If the adaptation is approved, a release order is sent to Pratisaad. The purpose of the RO is basically to show intent of commitment that RE will work with the particular publication
6. Pratisaad in return gets a MR (Media Release)from the publication house stating the date, space and other specifics including a request for art works they require

• Statement of Purpose
1. Initially, the brand Communication team receives a brief from sales team stating their

Show More
Related

  • REI Mission Statement

    1131 Words  | 5 Pages

    REI, better known as Recreational Equipment is a company that sells sporting goods, outdoor gear and apparel. The company was founded in 1938 by Mary Lloyd Anderson, and has been a co-op since the beginning. Being a co-op has allowed REI to focus on the long-term interests of not just themselves, but their members and customers as well. (rei.com overview, 2018) The company operates 154 stores in 36 states in America, but also receives income from purchases made via magazine and online.

    Read More

  • Bass Pro Shops Swot Analysis

    270 Words  | 2 Pages

    Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

    Read More

  • Macmillan's Structure And Organisational Structure Of Macmillan

    952 Words  | 4 Pages

    Also, the organisational structure communicate to the customers for example charities like Macmillan use social media to express adverts and to expose their message to the general public .this helps create a cross platform campaign. They also use advertising on TV and the internet to gain attraction with their adverts that create acknowledgement and interest in the charities

    Read More

  • Therapy Vs Adlerian Therapy

    1221 Words  | 5 Pages

    This allows them to understand that what they see through there eye may not be how it actually is. The REBT has 5 stages that help it be successful. They are as follows: assessing the client 's situation and hypothesizing how the ABCs apply,

    Read More

  • Nordstrom Target Market

    1045 Words  | 5 Pages

    When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Digital marketing isn’t simple as many people think. There are numerous cases of these strategies failing for some service providers. Studies reveal that digital strategies fail for some people because they do it for themselves or hiring a young and inexperienced computer marketing Companies. Experienced agencies have experience handling numerous tasks. Additionally, they have hired experienced technicians.

    Read More

  • Rei's # Optoutside Campaign Analysis

    1022 Words  | 5 Pages

    Soon after the advertisement is placed in the Newspaper, REI can generate sufficient attention that the program is discussed on television morning shows (Coffee, 2018). The use of television as a communication medium provides the company with a broader audience. The discussion about the company’s strategy in closing its operations and giving employees a holiday during the busiest shopping period is viewed as provocative as it goes against the expectations of the people. Breaking tradition is seen to be a primary factor that encourages the media to pick up the story and alert more people about the

    Read More

  • How Does John Lewis Use Advertising Methods

    517 Words  | 3 Pages

    This includes methods such as Televised advertisement, advertisement on magazines, internet, newspapers, social media, cinema, radio and billboards. John Lewis uses advertisement to promote their brands image by using methods of televised advertisement, billboard, radio, social media, and newspaper, cinemas and on the internet. PR- Public Relations are there to make sure that there is a shared understanding between the organisation and its public. Coca-Cola uses PR by putting thousands of names on the bottles they supply their product in. This allows them to get a mutual understanding between them and the public by engaging them personally.

    Read More

  • Case Analysis: Einstein Bross Bagels

    1240 Words  | 5 Pages

    Company Summary What is Einestien Bros Bagels? As of 2012, Einstein Bros. Bagels, a bagel and coffee chain in the United States, had 773 restaurants under this brand name. The Band name was established by the chain restaurant corporation Boston Chicken (now called Boston Market) in year 1995, in order to market breakfast foods.

    Read More

  • Pros And Cons Of Harley Davidson

    962 Words  | 4 Pages

    UMESH MISRA MKT 6301 HARLEY DAVIDSON 1. A description of what you believe to be the key issue(s)/challenge(s) facing this organisation and justification. Marketing issues/challenges: • One of the marketing issues faced by Harley Davidson was, should they continue to sponsor posse rider or not. Crafting Posse ride in such a way that the company can capitalize on its success and its profit making potential.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    Attracting much attention on entertainment or news to allow people to talk about your brand. Viral Marketing: Developing amusing or informational messages that are designed to be passed along in an exponential fashion, often electronically or by email. Community Marketing:

    Read More

More about Swot Analysis Of Royal Enfield

Open Document