Swot Analysis Of Ryanair

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Background to Ryanair
Ryanair is an airline company which is well known for its low cost airline service in Europe. Ryanair was founded in 1985 by Christy Ryan, Liam Lonergan and noted Irish businessman, Tony Ryan. It has its head office in Dublin airport in Ireland. The company was restructured in 1991 due to it running loss by Michael O 'Leary with no-frills, low-cost service which yielded profits to Ryanair. It operates from 40 bases all across Europe with hold to more than two hundred and twenty Boeing 737-800 aircrafts and is the largest airline company, that every year carries millions of passengers. From 1998 to 2003 revenue raised from 231 million euro to 843 million euro. During the same period profits jumped from 48 million to 239 million. There was an increase in revenue of 21.3 % from the year 2012 to 2013 where reports showed financial revenue of 2713.8 million euro. The other revenue that is provided to Ryanair are car hire, travel insurance etc. which account to 16% of the total revenue. So the major vision of the company is to be the leader in low fare airlines in Europe. The objective of Ryanair is to be the number one company in terms of customer service.

Leadership Style

After Michael O 'Leary was appointed the head of the team managers in Ryanair the management style that he portrays is always under careful scrutiny. He is famously rude to passengers with disabilities, his staff and regulators. His language is the litany of the anti-hero, the

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