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Swot Analysis Of S. M Entertainment

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INTRODUCTION
S. M. Entertainment is a South Korean based entertainment company founded by Lee Soo Man and established in 1995. It is the first company in the industry and operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. (Wikipedia and Company’s Website)
ENVIRONMENTAL ANALYSIS
Internal Environment – Mckinsey 7S Model
The Mckinsey 7S Model describes how a company can be organised in an effective and holistic way based on seven elements: Strategy, Structure, Systems (Hard elements), Shared Values, Skills, Staff and Style (Soft elements). (http://www.educational-business-articles.com/7s-model/)
• Strategy: The strategy S.M. Entertainment follows is “To …show more content…

For instance, the number of views/number of views in 24 hours in YouTube are recorded which gives an idea about the popularity of the bands. (https://www.sbs.com.au/popasia/blog/2016/06/10/exo-sets-new-record-their-monster-mv)
SWOT ANALYSIS
SWOT Analysis is undertaken to identify an organization’s Strengths, Weaknesses (internal factors), Opportunities, and Threats (external factors).
Strength (S):
• Strong brand name and is known to be one of the Big 3 (Orbis) (https://www.allkpop.com/article/2017/03/sm-entertainment-once-again-tops-best-korean-brands-in-entertainment)
• Have branches in other countries like SM Entertainment Japan, SM Entertainment Beijing, SM Entertainment USA and strategic alliances like AVEX, Yoshimoto Group and Fandango Japan (Orbis) (Company Website)
• As per the Korean culture where appearance is very important, SM Entertainment has an advantage that their artists and celebrities are extremely good looking (as per the Korean standards) that helps draw in more fans.
• Choreography
• Variety in the music style and genre
• Large number of loyal consumer

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