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Swot Analysis Of SELCO

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SELCO or The Solar Electric Light Company is a self-sustaining for-profit venture established in year 1995 by Dr. Harish Hande. SELCO aims to provide sustainable solar energy solutions to under-served bottom of pyramid households & businesses. Since 1995, SELCO has installed more than 200,000+ home lighting systems and owns 45 energy service centres.

SELCO’s Vision & Mission: “SELCO Foundation envisions a socially sustainable society: we seek to create avenues for asset building, enhancement in quality of life and wealth creation that will uplift deprived sections of society through sustainable development solutions.”

To fulfill its vision SELCO has expanded to offer multiple products and services:
• Solar Photovoltaics for household and …show more content…

Scope of Study
Over the years, SELCO has expanded to become SELCO Foundation which carries out activities like supporting solar entrepreneurs, training on usage of solar power, financing and services apart from solar energy solutions. For the purpose of this study we will focus on SELCO’s solar energy solutions including delivery, customization, installation & maintenance service and financing operations.
Motivation for the study
According to World Bank, 22% of population of India did not have access to electricity in 2012 . Moreover, significant part of rest 78% Indians suffer from unreliable and unstable power supply. These people mainly belong to rural areas and are unable to improve their income and standards of living. Non-accessibility of reliable power supply is one of the major reasons for their condition. SELCO came up with the innovation that could make electricity easily accessible and affordable to these people. In last 20 years, they have installed solar lighting systems in more than 200,000 homes . Moreover, they embarked on this social venture as a for-profit entity. So we would like to study their service model and understand the reasons for their success and sustainability. We will also …show more content…

It recognises that there is a vast underserved rural population in want of energy solution for its basic need like lightening, cooking, basic amenities like mobile phone, entertainment devices like TV, radio etc. However due to several challenges and inefficiencies of power distribution system, electricity supply is either absent or dysfunctional in most of the rural India. While catering to needs of this segment, SELCO also needs to keep it affordable. Therefore, it will be interesting to understand how SELCO has evolved its service strategy keeping the end user at the centre of design.
• Service System Design
SELCO follows a decentralized structure to serve its customers. It is organized at three basic levels-
i. Solar Service Centres

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