Swot Analysis Of SUV

1.1 AUTOMOTIVE INDUSTRY

The automotive industry in India is one of the largest and fastest growing markets in the world but over last few years is noticing a rather flat and at times negative growth rate. Currently, India 's passenger car and commercial vehicle manufacturing industry is competing for the first five spot in the world. In 2011, India produced 3.9 million units annually. According to fairly recent reports, India left behind Brazil and became the sixth largest passenger vehicle producer in the world, leaving behind auto makers from United Kingdom, Belgium, Brazil, Canada, Italy, Mexico, Spain, France and Russia. In 2010-11, the market grew from 18 to 21 per cent and sold around 3.5 million units of automobile. In 2009, India emerged

1.2 THE ‘SUB 4-m’ COMPACT SUV SEGMENT

The world has gone through recession but odd enough within the Indian automotive market, Sports Utility Vehicles (SUVs) seem to be recession proof. SUV have surpassed the previous year’s sales figures and reflect completely different trend than other car Sale. To give a glimpse of the sales figure, SUV accounted for one-Fifth of the overall car sales. SUV sales grew at 16.5 per cent in the year 2011-12 and an exponential growth when compared to the entire Industries growth rate of just 4.7 per cent. To follow the trend, in year 2013-14, sales grew by 54 per cent.

To contemplate the reason which had led to growth of SUV once has to think about youth appeal, the macho quotient, rising aspirations, necessity to transport more people per vehicle, a wide platter of models and changing lifestyles. One should not forget the major reason which has led to SUV sales, i.e FUEL price. The economic slowdown, has favored the rise of Petroleum price. The average middle class families would prefer something affordable and Diesel is the answer. SUVs run on Diesel and what could be a better combination; Stronger, good looking racing cars which cost less

3.Place-: It can be defined as to where the customer can find the product i.e. the availability of the product. There are various distribution channels used by the organizations to make their product available to the consumers,E-commerce websites being one of them. This aspect of the marketing mix basically deals with sales support, trade channels etc.

4.Promotion-: It can be defined as the way a company markets its products and services to the consumers to generate the sale. This aspect of the marketing mix deals with marketing communications, sales promotion, public relations, branding, direct marketing etc.

5.People-: This aspect of the marketing mix deals with the employees of the organization i.e. individuals on marketing activities, customer contact, training, remuneration etc.

6.Process-: This aspect of marketing mix deals with customer focus,IT-support, research and development etc.

7.Physical Evidence-: This aspect of marketing mix deals with sales/staff contact experience of brand, product packaging, online experience etc.

Today, the E-retailers/E-commerce have capitalized on all the above stated 7Ps to provide the customer with the products and services that the customers