Swot Analysis Of Salons

CHAPTER ONE

GENERAL INTRODUCTION

1.0 Introduction

A salon is a facility which offers beauty services. Salons provide a wide array of services to men and women, and can be found in many regions of the world. Employees at Sparkles salon offer services like facial treatment, all hair styling, pedicure, manicure, haircut, and usually require a license from the government in the area where they work.

Location of a salon in rural areas can create a feeling of retreat and relaxation for the clients and disadvantages might be that the salons are harder to find and marketing will be more difficult. Salons located in shopping centers like in a busy shopping plaza will give salon marketing opportunities and allow easier access for walk in appointments

Owning your salon allows you to set your hours and prices according to the community in which you live. If you find that while most salons are closed on Mondays, but the vast majority of your customers prefer to get their hair done on this day, you can open the salon. Moreover, you can be as competitive as you desire with your pricing, since you don 't have to answer to anyone

Moreover, hire stylists from a variety of different locales to provide your customers with something they can 't get anywhere else in town. Consider former celebrity stylists, if you can afford them, or even someone that has just graduated from a top cosmetology school and is experienced in new hair techniques.

Cons of salon businesses are cost to start a salon can be extensive, depending on how many stylists you choose to start with, the size of the space and the type of products you stock. In fact, the cost of opening a salon is the most common thing that stands in the way of ownership for many aspiring salon owners. The best way to combat this is through a bank loan or gift from family and friends.

Heavy responsibility .Once you own a salon, the responsibility to make it successful rests on your shoulders. Your clients and stylists depend on you to be open and fully operational. This can be a heavy weight to bear as the owner; many times, you may find that you have to work later, harder and more efficiently than everyone around you just to make