Swot Analysis Of Sambank Bank

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1 Introduction
Company Overview
Sampath Bank PLC (SBPLC) which revolutionized the banking industry was incorporated in 1987 as ‘Investment and Credit Bank Limited’. The bank became popularly known by the name Sampath and accordingly it was later named as ‘Sampath Bank Limited’. Due to the significant change in policy of the Bank in 2009, the banks’ branch network has been aggressively expanded and within 3 years the branch network passed 200 branches. As at 31/12/2013 the total number of branches were 212. Sampath Bank PLC holds the number 03 position in the private commercial banking sector of Sri Lanka in terms of total assets. The bank has a total asset base of Rs. 382Bn, deposit base of Rs. 300Bn and profit of Rs. 3.4Bn at the end of financial year
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National Savings Bank
2. Bank of Ceylon
3. Peoples Bank
4. Seylan Bank
5. Commercial Bank
6. Hatton National Bank

Their percentage of saving deposits from their total deposits: 2010 2011 2012 2013
Savings Deposit Base Percentage from total deposits
Source: CBSL Annual Report 2013
It is revealed from above that although Commercial Bank has been able to increase their Savings Deposits, the percentage of the same to the total deposit base is stagnant or in decline trend.

3.2 Current Market Position
As stated earlier, in addition to the six main competitors there are development banks and finance companies who also offer several minor savings products. However the above six main competitors and SBPLC dominates a major share of MS base.

Details of the minor savings market share of the said banks are given below: PB BOC NSB COB HNB SB Seylan
Minor Savings Base(Rs.)
Savings Base
Market Share of MS

3.3 Nature of Competition
Main competitors’ performance is due to their strategy of attractive gift schemes, competitive interest rates and accessibility through a wide branch network. PB BOC NSB COB HNB SB Seylan
Branch Network
Interest

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