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Swot Analysis Of Samsung Company

879 Words4 Pages

Introduction
Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.
Samsung main businesses in 1938 were textiles, food, retail, insurance, and securities. Samsung entered into electronic industry in the late 1960s. Samsung also started the construction of ships in mid of 1970s.
Following are the industries which are owned by Samsung and who work under the brand name of Samsung:
Samsung Electronics (Mobile phones, Smartphone, Smartwatches etc.).
 Samsung Heavy Industries (Shipping construction)
 Samsung Engineering and Samsung C&T. (It provide technical and technological support to both the electronics and heavy industrial companies of Samsung).
 Samsung Life insurance (provide life insurance to people).
 Samsung fine chemicals.
 Samsung fire and marine Insurance. (It provide Automobile insurance, Fire insurance, causality due to fire insurance).
 Samsung Medical Center. (It is comprised of Medical hospital and cancer centers).
Samsung is earning large amount of income from the field of electronics which include mobile phone, semiconductors, home appliances etc...
South Korean economy, politics, culture and media is greatly influenced by Samsung. Samsung contribute into 15% of South Korean exports. The revenue of Samsung is equal to 17% of South Korean GDP which is $1,082 billion GDP.
Logo of Samsung with the

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