Swot Analysis Of Samsung

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Introduction Samsung was founded in 1939 and is one of the leading companies in the electronics market with 285 offices and facilities in 79 countries globally (Samsung Press Release, 2013). The company was founded by Lee Byung-chull in a city of Korea named Taegu operating as an export company. Samsung has become one of the most successful electronic companies with a main focus on memory, digital media and appliances, semiconductors and system integration. Throughout the years, the company expanded its product lines and grew its market share and profits. The company’s headquarters are in Seoul and operates in over 100 countries across the world. Samsung’s profile for 2012 shows that the company closed a very successful year achieving 268.8billion dollars revenue, and employing 425thousand people all over the world. Figure 1 Samsung Profile (Samsung,2014) The strength and success of the company lies in its innovative and reliable products and responsible approach to business and global citizenship. Samsung’s values & philosophy is about help people live better lives. Their values are also important factors which shape their performances and play a critical role to their business. Samsung’s values accompanied by their philosophies create their business principles which are represented below Figure 2 Samsung Values (Samsung Values & Philosophies,2014) Samsung has also got other types of businesses rather than electronics. Samsung is comprised of many companies that

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