In 2012 Samsung total revenue was nearly 265 billion dollars out of which they earned profits to the extent of 26 billion dollars. It has more than 425,000 employees and is planning to build the largest mobile phone factory in Vietnam’s Nguyen Province starting in 2013. From selling groceries in 1940, Samsung has multiplied and captured large markets throughout its existence in the industry. Samsung has made the work, play and entertainment experience better for each of its customers. It has been a company that relied on innovation and has become one of the giants in today’s global
Arslan Musaev Page 2 Factor condition As a part of the factor conditions, Korea makes a great contribution to the education of their nationals and corporations. The literacy rate is 95%. A high percentage of high school graduates and enter universities, about 20% of university graduates get scientific degrees. Samsung has ensured the creation of their own database of scientists through the Samsung GSP(Global Scholarship Program). The GSP was created to nurture a group of talented individuals with strong business skills, that in the future could become leaders in the Samsung company.
Company Background Samsung, the world leading electronics companies is a super famous and well know brand in the current market. Samsung has expanded the business into more categories such as digital appliances, semiconductors, memory, system integration, heavy industry, construction and more. Samsung was originally founded by Lee Byung Chull as a trading business in Taegu, Korea on March 1, 1938. The company then grew and expanded to Seoul in year 1947 but due to the Korean war the company left out. After the war, the company start all over again and successfully transform into textiles and largest wooden mill business in Korea.
It produces various electronic products such as smartphones, tablet PCs, or televisions, and it has been world’s biggest information technology company by revenue since 2009 (Song & Oliver, 2010). Although it is a multinational company that employees 370,000 people in over 80 countries, its organizational culture and structure is strongly influenced by the South Korean organizational culture, where the company’s managerial decisions take place. Samsung is a giant conglomerate—chaebol—that accounts for 17 percent of South Korea’s GDP, and it has a dominant presence in South Korea not only in its economy but also in people’s life in general. Korean people are born in Samsung Medical Center, are insured by Samsung Life insurance, shop at Shinsegae department store (which is a Samsung subsidiary), check Facebook and Twitter with their newest Samsung Galaxy S6, and watch movies produced and/or distributed by CJ E&M (also a Samsung subsidiary) (Grobart, 2013). Hence, it is not entirely a joke when South Koreans mockingly call themselves as “the Samsung Republic”.
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year.
Right now, they are in tough competition with Apple. Another aim of Samsung is to become the world’s top 10 enterprises by 2020 in creative innovation (koreaittimes.com, 2018). Another aim of Samsung would be to improve their customers’ experience so that more and more customer comes to buy their products. Objectives The objective for Samsung would be to promote their company and products all over the world and their products should be long-lasting, well-made and useful to customers so that they can make profit out of it. In present, they are making powerful smartphones and increasing their customers (prezi.com, 2018).
PESTLE Introduction Samsung is a global conglomerate and is one of the world's most sustainable group of companies as of 2014 and falls at number 34 according to Forbes Magazine and Website (Forbes). The company operates in the “White Goods” market ie. the market for production and distribution of consumer appliances and gadgets such as mobile phones , smartphones , Television sets , computers etc and so on. The company has global aspirations to cover as many countries as possible in the world. As per the recent expansion of the company into newer markets, Samsung is not content with operating in some markets in the world.
Samsung is a South Korean multinational company having its headquarters in Samsung Town, Seoul. At first the group diversified in to areas including food processing textiles, insurance, securities and retail. By 1960’s Samsung entered in to electronics industry and shipping and construction in 1970’s. Since 1990 Samsung has increasingly globalized its activities particularly mobile phones and semi-conductors become its most important source of income. Notable Samsung industrial associates include Samsung Electronics (the world's 2nd largest information technology company measured by 2015 revenues, and 5th in market value), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010 revenues), Samsung engineering and Samsung c& t (respectively the world's 13th and 36th largest construction companies).Other Important subsidiaries include Samsung Life Insurance (the world's 14th largest life insurance company), Samsung Ever land (operator of Ever land Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 15th largest advertising agency measured by 2012
INTRODUCTION Samsung Electronics Co.Ltd is a South Korean multinational company that produces consumer electronics which is one of their major areas of operation (Samsung, 2014). It was top listed as the world’s largest smartphone maker where sales increased by 17% in 2013 whereas profits recorded last year topped up over $27 billion. The company has offices in 79 countries and over 60,000 employees dedicated towards improving technologies (Samsung Profile, 2013). Unhappily, the company had to face high competition on their best offering product which was the smart phone as a result of the establishment of Apple’s IPhone as well as cheaper device makers from China. This essay is based on how Samsung Electronics achieves the global competitive advantage based on the Star Analysis frame work.
Subject Organization - Samsung Introduction Who Are They? Samsung is an organization from South Korea, it was founded on 1st of March 1938 by Mr Byung-Chull Lee with a base capital of 30,000 won. At the very beginning, the organization mainly deals with the export of dried goods like fishes and vegetables to China, namely Manchuria and Beijing. As revenues soared and approximately after 10 years, Samsung ventured themselves into the manufacturing industry, owning equipments like flour mill and confectionery machines. It was from then on that the organization began to grow steadily, propelling them into the global giants of the many industries that the name Samsung is involved.