ipl-logo

Situation Analysis Of Samsung

2625 Words11 Pages

1. Situation Analysis
Company Background & Products
The following consumer behavior report will go in depth into Samsung’s strength, weakness, opportunities, threats (SWOT) analysis, current and the future target market that needs to hit Samsung’s expectation. It also includes the consumer decision making process which makes their consumers being satisfied before and after getting the product. Adding on, it also includes consumer’s social & psychological influences on consumer buying behavior. It will also include several marketing strategy recommendations that Samsung can adopt in order to improve their sales and resolve all the issues faced by the company. Samsung sells quite a lot of gadget such as mobile phones, laptops, cameras and printer. …show more content…

Samsung explored various markets like food processing, retail, insurance, textiles and securities before entering the electronic industry in late 1960s. Samsung is the world’s largest technology company by revenues and also the world’s largest mobile phone and smartphone vendor. Samsung is the largest memory chip maker and TV manufacturer in the world. Samsung operates in over 80 countries and sells over 100 kinds of products which Samsung and its affiliated companies generate 20% of South Korea’s total exports. (Steve Kovach, 9th Feb 2013)

SWOT Analysis
The following SWOT Analysis below is to let us have a draft idea of Samsung’s current situation and what are the other things we can improve on. It consist of Samsung’s strength, weakness, opportunities and threats. The following chart below can show us more.

Company 2013 (billions) Change from 2012 As a % of revenues 2014 (billions) Change from 2013 As a % of …show more content…

Personal Influences on Buying Behaviour
Age & Stages in Life Cycle:
People buy different goods and services over the years as they grow up. When they are young, they do not know what mobile phones are made of and would only know what’s a telephone is. Slowly when they are growing up, they would also need a mobile phone because it is much more convenient these days and parents would find it a better choice.

Occupation& Income:
A person’s occupation and income would reflect on what kind of products he/she would go. It would also reflect on his/her buying behaviour. A lot of people such as the working adults care about their image the most. For example, businessmen and managers. They would want to have higher class products. This would form the target market for Samsung as it is quite a popular brand in the market.

Lifestyle:
Lifestyles would reflect on how an individual lives in the society. Consumer’s daily activites, interests and opinions will determine her/his lifestyle. Samsung’s mobile phones would make consumer would make your life complete because it is affordable and the quality of the phone is very

Show More
Related

  • PESTLE Analysis: The Pestle Analysis Of Alphabet Games

    1368 Words  | 6 Pages

    A main component of this is a change in behavior of the consumer resulting from changes in styles and fashions. With the social factor, a business can resolve the socio-economic environment of its market via elements like customer demographics, cultural limitations, lifestyle attitude, and education .These factors help Alphabet Games examine consumer needs and what pushes them to make buys. Among the things that should be studied are country demographics, population growth rates, age distribution, positions toward work, way of life changes, training and ecological and health

    Read More

  • United Airlines Market Segmentation

    1027 Words  | 5 Pages

    A SWOT analysis can be done for any company, product, place, industry, or person. They can serve as a precursor to any sort of company related action, such as exploring recognizing new initiatives, making decisions related to new policies, identifying possible areas for change and improvising. Answer: (b): SWOT analysis is performed to improve business operations by taking into account the Strength, weaknesses, Opportunity and Threats.

    Read More

  • Advantages Of Samsung Pricing Strategy

    1561 Words  | 7 Pages

    This offers the firm to get a real outlook of its customer`s circumstances and preferences as well. Generally speaking, the classical approach is the most suitable one to be applied on Samsung as it has a mature and stable businesses also since the business of Samsung has influenced on the performance of individual

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    SWOT ANALYSIS 4 3. ANSOFF MATRIX 5 3.1 Market Penetration 6 3.2 Product development 6 4. SEGMENTATION 6 4.1 Market Segmentation 6 4.2 Target Market Strategy 8 5. POSITIONING 8 5.1.1 Product 8 5.1.2 Place 8 5.1.3 Promotion 8 5.1.4 Price 9 5.1.5 People 9 5.1.6 Process 9 5.1.7 Physical evidence 9 6. MARKETING STRATEGY 10 6.1 The Product Plan 10 6.1.1 Competitors 10 6.2 Advertising 11 7.

    Read More

  • Five Forces Analysis Of Samsung

    993 Words  | 4 Pages

    Porters Five Forces Analysis: Samsung Electronics  Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.

    Read More

  • What Are The Social Forces Of Samsung

    1109 Words  | 5 Pages

    2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    a. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer.

    Read More

  • Samsung: A Case Study: Cost Structure Of Samsung

    850 Words  | 4 Pages

     COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

    Read More

  • Samsung Case Study: Samsung Business Strategy

    899 Words  | 4 Pages

    • Change: Samsung always comes up with new products and innovative services in order to fulfill their customers’ needs and demands. • Integrity: Samsung makes sure that ethics are followed at each and every level and thus stay faithful and give respect to its stakeholders (Globart, 2012). • Co-prosperity: For a business to prosper, it is very much needed that auxiliaries, employers and others too, must be given opportunities to flourish. Samsung strongly believes in it and move ahead by taking everyone together. They are fulfilling their responsibilities towards society and environment as well by being a responsible corporate citizen (Annual Report, 2013).

    Read More

  • Samsung Target Market Analysis

    1213 Words  | 5 Pages

    Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the

    Read More

  • Effects Of Mobile Phones On Teenagers

    968 Words  | 4 Pages

    Effects of Cell Phones on Teenagers Phones are such as a revolution in this world. Phones become nowadays like an essential thing that nobody can think of completing his life without honing it. Without it, people will get lost. Most of the parents nowadays thinking of bringing a cell phone as a gift for their teenagers birthday. The reason that makes parents doing that they want to let them have fun by chatting, calling and playing video games.

    Read More

  • Pest Analysis Of Cold Chain Logistics

    1076 Words  | 5 Pages

    And we have used the SWOT analysis tool to analysis the strength, weakness, opportunity and potential threat of the existence for the firm can adjust the enterprise resources and strategy to reach to the better purpose of the company

    Read More

  • Mkt 421 Week 4 Consumer Behaviour Research Paper

    66 Words  | 1 Pages

    Consumers make purchase decisions when buying small items (such as a cup of coffee) and buying larger items such as houses. Consumers begin to search for products or services that meet their needs after recognizing their needs or needs. They evaluate their choice and pay attention to everything from pricing to brand reputation before the mark is purchased. Four consumer buying behaviour overview product purchase

    Read More

  • Khind Holdings Berhad Swot Analysis

    2240 Words  | 9 Pages

    With more than 50 years of experiences, he provides invaluable advice to the group on production, marketing, new product research and development in electrical industry. In recent years, KHB has been expanding its business to foreign countries. SWOT analysis helps to understand the company’s strengths, weaknesses, opportunities, and possible threats against it. SWOT can be divided into two parts. Strength and weakness affects the internal of the company while the opportunities and threats affects the external of the company and its environment.

    Read More

More about Situation Analysis Of Samsung

Open Document