Swot Analysis Of Samsung

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1. Situation Analysis Company Background & Products The following consumer behavior report will go in depth into Samsung’s strength, weakness, opportunities, threats (SWOT) analysis, current and the future target market that needs to hit Samsung’s expectation. It also includes the consumer decision making process which makes their consumers being satisfied before and after getting the product. Adding on, it also includes consumer’s social & psychological influences on consumer buying behavior. It will also include several marketing strategy recommendations that Samsung can adopt in order to improve their sales and resolve all the issues faced by the company. Samsung sells quite a lot of gadget such as mobile phones, laptops, cameras and printer. Samsung is a South Korean MNC that is founded by Lee Byung-chul in 1938. Samsung explored various markets like food processing, retail, insurance, textiles and securities before entering the electronic industry in late 1960s. Samsung is the world’s largest technology company by revenues and also the world’s largest mobile phone and smartphone vendor. Samsung is the largest memory chip maker and TV manufacturer in the world. Samsung operates in over 80 countries and sells over 100 kinds of products which Samsung and its affiliated companies generate 20% of South Korea’s total exports. (Steve Kovach, 9th Feb 2013) SWOT Analysis The following SWOT Analysis below is to let us have a draft idea of Samsung’s current situation and what

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