ipl-logo

A SWOT Analysis Of Samsung

990 Words4 Pages

Strengths • Leading in the market of illustrated demonstration of applications • Strong brand value • Leading role in all mobile and smartphone markets • Famous for the technology used • Great cameras • Strong memory • Novel design • Strong processor Weaknesses • Borrowed software (Android) • Very expanded portfolio • Hard to arrest the competitive advantage of its technology • Not much different from competition (Sony Xperia Z) • Low product quality perception due to low prices Opportunities • R&D investments • Lots of mobile advertisements • Upcoming markets that need its attendance (e.g. baby boomers) Threats • Intense competition in all sectors (market with no growth) • Many similar products • Not enough advertising for the …show more content…

Demographical Segmentation The target group that Samsung is interested in is men and women of ages 18 to 29 and 30 to 50+ years old depending on the need of use and the series. Their income is middle and upper class. College or school students and business people. Religion, family status and education are irrelevant factors. Phychographical Segmentation It is referring to individuals who enjoy technology and are tech savvy’s. To people who can afford to buy smartphones and vary in lifestyle choices. Samsung tries to target female audience through the variety of choices in colors. Behavioral Segmentation People who want to buy the product for lifestyle reasons and are willing to buy again when they will need to. Target Strategy Specifically, the target audience that the proposed strategy is about are young men and women ages 16 to 29, middle and high income class, college students or school students that are tech savvies, who use social media and love …show more content…

The app gives the opportunity to upload a photo with fun or location filters in the “story” and let your friends see it for only 24hours. The users can also see the snap stories of their friends. In the app there are some societies that upload news and fun content for the users like Buzzfeed, Cosmopolitan, Vice etc. Also, every day a new worldwide live story is uploaded in which users from all over the world can see some themed events. Snapchat is a un way of communicating with friends. The concept – the adventure In two main cities in Greece (Athens & Thessaloniki) with starting points of the adventure Syntagma square and Aristoteles square are going to be 10 locations containing 1 clue. The clue is going to lead to the next location. The last location (a stand in a secret location) will contain the prices. The way to get the prices and to proceed to the next location is going to be by adding Samsung A5 account in Snapchat and sending there a selfie with the stand in each location with a location filter on. Then, by the Samsung account a text message that will contain clues is going to be sent to the people in order to find the next location in the city. The last stand is going to have a snap code on it that will automatically display the price. The trick is going to be to understand from the encrypted text the next location to go there and take a

Show More
Related

  • Case Analysis Of Clocky

    1808 Words  | 8 Pages

    Assessment of STP Options Both behavioral segmentation and age segmentation are strategies that can effectively divide consumers into two major markets

    Read More

  • Swot Analysis Of Target Corporation

    956 Words  | 4 Pages

    I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

    Read More

  • Marketing Mix Of Harvey Norman And JB HI-FI

    1158 Words  | 5 Pages

    2. Needs and wants of the demographic group:  Upgraded technology that can offer a unique experience  Compact and easily portable  Two in one product 3. How the needs and wants of targeted group are reflected in the marketing mix: The marketing mix reflects the demographic group through the product’s discounted price, promotional bonus gift voucher, advertised as a student’s study tool, distributed by delivery and by personal means and by the products unique features that are wanted and needed by the targeted group.

    Read More

  • Disney Oligopoly: The Market Structure Of Walt Disney

    1249 Words  | 5 Pages

    In spite of that, barriers to entry in an oligopoly market are high. The prime barriers are economies of scale, access to costly and sophisticated technology, patents and tactical measures by existing dominating firms devised to hinder new firms from entering the market. In addition, other sources of barriers include government regulation favoring incumbent firms making it difficult for nascent firms to

    Read More

  • Advantages Of Samsung Pricing Strategy

    1561 Words  | 7 Pages

    Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers`

    Read More

  • Xiaomi's Theory Of Disruptive Innovation

    964 Words  | 4 Pages

    Because Xiaomi´s products are so much more affordable, the market for high-end phones have changed. With their convenience and affordability, Xiaomi basically created a new mass market for smartphones in the emerging countries they´ve expanded

    Read More

  • Porter's Five Forces For Bicycle Industry

    724 Words  | 3 Pages

    When capital markets are enables to offer funds, increase the risk of competitive entrants. The industry will becomes a magnet to new if a firm have a very high profit. Unless got way we can solve this problem if not the competition and competitor will increase. Firms in an industry try to keep the new entrants low by barriers to entry, first is economies of scale. An economy of scale is when an industry is characterized by large economies of scale for new firms to enter and participate, if they are willing to accept a cost disadvantage.

    Read More

  • What Are The Social Forces Of Samsung

    1109 Words  | 5 Pages

    2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.

    Read More

  • Microwave Oven Case Study

    1201 Words  | 5 Pages

    Case Study: 1-4 Microwave Oven Summary White Appliances is household appliances manufacturers, which export their product mainly to Europe and the U.S. Previously the company is considering to expand microwave oven line to Indian market because of the economy booming and the change in the market trend. Therefore, the customer has very little knowledge about using microwave to its most potential, the company want to enter the market and need a marketing plan in order to do so.

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Apple's Target Market Analysis

    1625 Words  | 7 Pages

    Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.

    Read More

  • Social Media Compare And Contrast Essay

    1154 Words  | 5 Pages

    In today’s world, social networks are the principal source of worldwide communication and they are an essential part of the society that we live in. In fact, according an article from the website Social Media Today, “In social networks, there are over 2.206 Billion active users, more than 30% of the global population” (“10 Amazing Social Media Growth Stats from 2015.”) There are a number of reasons as to why people choose one social network over another, or indeed have more than one account. The two major players in the world of social media are Instagram and Snapchat. Both have different features unique to its platform, but the two platforms also have a number of things in common.

    Read More

  • Essay On Political Impact Of Social Media

    721 Words  | 3 Pages

    Political impact of Social Media Atheer AlOthman Hala AlMashali Maha AlSunaidi Yara AlFozan The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures.

    Read More

  • Samsung Target Market Analysis

    1213 Words  | 5 Pages

    Sensitive market to these kinds of products are commercial line and offices those has to get technological interface to attain day to day tasks. Samsung has contributed in so many innovative products to make users life easy such as tablets, mini laptops, and televisions to provide with the wide range of technology for personal use. Samsung is known for its colors and picture quality in the

    Read More

  • Dutch Lady Market Segmentation

    1004 Words  | 5 Pages

    1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

    Read More

More about A SWOT Analysis Of Samsung

Open Document