CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.
I think what is going on here is that The Ritz-Carlton has found success in the hotel industry because of its ability to “tangibilize” its intangible offering. What sets The Ritz-Carlton apart from any other hotel is the professional level of service it provides to its guests. Our President and COO explains that “our business is service. We charge for service. Our commitment to our customers is excellence in service.
Threat of Substitutes The emerging and upcoming trend of Air BNB in Makati. Air BNB is the world’s biggest accommodation website which let people to offer or rent their house, apartments or rooms to guests. AirBNB become a threat to BMP Hotel as it offer living at local home experience to guests with very reasonable price. Bargaining Power of Customer The bargaining power of customer is quite high for BMP Hotel. This is due to many competitors at the same location as BMP Hotel.
Relationship between Rooms Division and Sales and Marketing Sales and marketing: responsible for public relations, promoting, advertising, marketing and selling rooms and other facilities and amenities in the hotel e.g. function rooms, restaurants. If marketing department wasn’t able to conduct their feasibility study correctly and their targeting the wrong customers, they didn’t just waste their time and effort in conducting the study but, as well as the financial resources they use for advertising and promotion. Or if they were able to conduct successful study the hotel will benefit from it by having high sales and occupancy rate. Teamwork in Rooms
Other than that, the mission of the Hilton hotel is creating heartfelt experiences for guests, high value for owners and a positive impact in their communities, meaningful opportunities for team member in order to be the most hospitable company in the world. (Hilton, 2017) Aside from that, the mission of the Mandarin Oriental is to completely satisfy and delight their guests. Mandarin Oriental is making a difference every day and they are continually getting better to keep them the best. Moreover, Mandarin oriental has seven guiding principles which are making the guests feel happy, working together as a team, always show enthusiasm, being the best, delivering shareholder value, following the rules and always responsibility. ( Mandarin Oriental Hotel Group,
The lag time between technology disbursements and reimbursement can be lengthy as technology investments pay dividends over time. On the other hand, employees in hotel industry may need to take some time to be proficiently use and adapt to the new technology invest in an organization. Furthermore, hotel industry need time to recognize the competitiveness potential of every new resource before start to implement it and this may change over time as some firms might be take longer time in implementing new ICT resources. Therefore, the ability to develop timely dynamic competences is crucial to leads to the improvement of competitive advantage thus shorten the response lag time is vital in hotel industry. As a result, the longer response lag time in the application of ICT consequently contribute to the negative impact in hotel
CHAPTER 1 1.0 INTRODUCTION Hotel reservation systems are in great demand because of tectonic shift in travel technology. These are based hotel reservation software, which will let end users to search and book the hotels online for any city across the globe. Companies not only attract tourists from within the country, and even around the world. Other than that, hotel reservation systems also help the worker to manage their customer data. They can handle data accurately and security because of the data lost, viewing by unauthorized people, can’t collect the data at the time.
1.Executive Summary Our hotel aim to be a global business company and want to provide premier and professional service for our customers. Furthermore, we want to attract more economic chance in order to improving the competitiveness of the city. For this reason, staff training and hotel management should be kept in touch with the trend, learn from the competitors and use it on the right direction to improve. The way for change that our hotel creates would serve to our customers for many years and support our global development plan and being the one of the world’s preeminent company. “A better experience could be served to our guest , a better working opportunity could be provided to our investors or partners, a better facilities for our staffs and a better service to our communities , giving to the people instead of removing it and also improving
While on an overseas vacation, have you ever taken the time to notice the different types of service each hotel portrays? Have you noticed the different ways the bellman greets you at the door? Or how the bilingual guest services rep greets you in another language? Around the world different hotels use several unique techniques to attract visitors from around the world and approaches used to maintain loyal guests. However, in today’s hospitality and tourism industry the quality of service has drastically changed leaving guests feeling that hotels are “hurting their customer relationships.” The labor provided by hotel employees does not always guarantee guest loyalty to a hotel.