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Swot Analysis Of Savid Samsung

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Samsung- “we are David Bailey” About the Product: Samsung launched its NX 1000 Smart Camera range in May, 2013 worth £ 55 million (Advertolog, n.d.). The NX 1000 is Samsung’s new entry level mirror-less compact camera with high resolution and Wi-Fi connectivity. It has a plastics body with a 3 inch screen with sharp angles and a 330 shots battery life capacity according to Camera & Imaging Products Association (CIPA) standards. The body of the camera has a textured finger grip on the rear of the camera making it easier to use. Other features include a shooting continuity of 8 frames per second (fps), 20.3 Advanced Photo System type-C sensors (APS-C), pop-up flash and Interchangeable lens. There are a number of lenses available by Samsung and other third party companies as well. The interchangeable lens has an “I-function” button which …show more content…

(2012).Samsung launches TV ad starring 143 David Baileys, Available: http://www.campaignlive.co.uk/news/1156914/ [Accessed: 22 January 2015] Goldstein, M. (2012). Samsung NX 1000 Review, Available:http://www.photographyblog.com/reviews/samsung_nx1000_review [Accessed: 22 January 2015] Getmemedia, (2013). Case Study: Increasing market share for Samsung Cameras, Available: http://www.getmemedia.com/ideas/case-study-increasing-market-share-for-samsung-cameras/cheil-worldwide.html [Accessed: 22 January 2015] Hathaway, S., (n.d.), Campaign: We are David Bailey, Available: http://www.theguardian.com/best-awards/we-are-david-bailey [Accessed: 22 January, 2015] Lopez, F. (2012). Samsung – We are David Bailey, Available: https://www.behance.net/gallery/5539437/Samsung-We-Are-David-Bailey-(2012) [Accessed: 22 January 2015] Samsung UK, (n.d.). David Bailey Competition, Available: http://www.samsung.com/uk/wearedavidbailey/terms.html [Accessed: 22 January 2015] Waller, J. (2012). Samsung NX 1000 CSC Wireless Review, Available: http://www.ephotozine.com/article/samsung-nx1000-csc-wireless-review-19726 [Accessed: 22 January

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