Swot Analysis Of Scarlet Tyres
CEAT TYRES Author Name*Remya Stephen(P14263) Abstract- CEAT tyres which is the flagship company of RPG Enterprises, is one of the prominent names in the Indian tyre industry. In this article we will have a glimpse of its journey through these years. The financial aspect of the company is also analysed. INTRODUCTION On the road since 1958, CEAT has run up to be one of the best tyre manufacturers in the business. CEAT tyres is young and revving to go; with a maturity that comes with years of market presence. More than 3500 Cr annual turnover, a commendable list of clients and OEMs, various awards and certificates are statistics that could speak for them. CEAT is the flagship company of RPG Enterprises. Today, it is one of India’s leading …show more content…
It has manufacturing plants in Mumbai,Nashik and Halol near Baroda. Background of the study CEAT International was first established in 1924 at Turino in Italy. They started of as a company that manufactured cables for telephones and railways. In 1958, CEAT came to India. It was incorporated in Mumbai on 10th march and CEAT tyres of India Ltd was established in collaboration with the TATA Group. In 1982, the RPG Group took over CEAT Tyres of India, and in 1990, renamed the company as CEAT Ltd. Today they are in the forefront with over 6 million tyres produced every year. They export tyres to USA, Africa, Australia and many parts of Asia. They also have a network of 37 regional offices, 8 Zones, over 3,500 dealers and more than 100 C&F agents. I. THE STUDY During its journey CEAT tyres had gone through many major issues. When it was first launched in India its major focus was on producing, vulcanizing, pressing, retreading and importing tyres, semi-tyres, inner tubes, flaps etc. It was in 1965 that the company obtained a letter of intent from the Government for the manufacture of 2 million bicycle tyres and tubes per annum. In 1972 a Research and Development unit was set up at the company with various types of testing machines being installed in the laboratory. In 1973, the company issued 55660 bonus equity shares in the proportion 1:6. In 1976 ,55660 bonus equity shares were issued in the proportion 1:7.In …show more content…
Through the years they have put in all the effort to bring in innovations without hanging the quality. Their readiness to try out new products had always been one of their strongest points. Be it numbers or be it materialistic achievements, CEAT tyres has always proved their strength. Currently at the third position in net sales, CEAT yet has a long way to go. With an impressive annual turnover, net sales and net profit, CEAT is definitely matching pace with its peer
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