Swot Analysis Of Sflue Skin Ointment

CHAPTER IX

Strengths, Weaknesses, Opportunities and Threats Analysis

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually be classified as strengths (S) or weaknesses (W), and those external to the firm be classified as opportunities (O) or threats (T). Such analysis of the strategic environment is referred to as a SWOT ( Strengths, Weaknesses, Opportunities and Threats) Analysis. Used in a business context, it helps you carve a sustainable niche in your market. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses

One of the advantages of cayenne skin ointment is it’s enrich with natural ingredients which are not harmful to the skin, it is also non-toxic. Its ingredients are accessible to the market since they are commonly seen even in our backyard. Due to the fact that other people have been using cayenne in treating skin irritations and other skin problem, advertising the product wouldn’t be that hard. Another advantage is the packaging. By having it in a small and handy container, it will be an easy to carry for the target market wherever they go.

Weaknesses If in a particular thing there are strengths viewed, it has also its corresponding weaknesses. One of the proposed product’s weaknesses is the availability of beeswax during summer. Since bee farms peak production happens in summer, beeswax is use to make honeycomb, where bees live and produce, leading to a shortage of one of the main ingredients of the product.. It is also considered a weakness in the business to distribute the product in rural areas once they know that cayenne pepper is the main ingredient of the product since its availability in rural is

In that way, the production won’t be affected and can afford to accept orders and responding to the market’s needs.

• The low demand in the rural areas of Cebu City because some people living there are not accustomed in using ointments. This weakness would be addressed by the use of marketing strategies, such as pamphlets and free sample to the people in the rural areas since most of the raw materials come from these places and benefits them as well. Being comfortable in using the product is significant to consider.

To Convert Threats to Opportunities:

• An external change in the environment presents various threats in the business. The materialization of the substitute products which will lead the target market to change its preferences is one of the prevalent threat issues. Just like the availability of cheaper skin ointment which is also a threat that would limit potential consumers. To overcome this threat, maintaining the product at its best quality is a must. We must utilize the strength of the product which is to emphasize its edge being made from natural raw materials that are safe to use for all ages without the threat of chemical components compared to cheaper skin