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Swot Analysis Of Shangri La Hotel

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A Shangri-la Hotels Malaysia is started in 1971 which is the one of the luxurious resort in Singapore by the Malaysian-Chinese, Robert Kuok. The name was influenced by British writer James Hilton 's unique "Lost Horizon". The definition of Shangri-la is ethnic of young people, tranquility and harmony.

Shangri-la resorts as well as Resorts is the very first get in to a Chinese resort market as an international financier as well as constructed its head office in Hong-Kong. From 1982 to 2002 the firm experienced hostile growth in Asia pacific area particularly concentrate on Chinese market. Throughout development in Asia has a quick financial development and increasing need of the deluxe resort for company vacationers and worldwide travelers ' demands in Asian. The business is expanding quickly as well as conserve even more funds for future development. The firm is the biggest deluxe resort chain in landmass China. From 2002, the firm gradually expanding of it’s brand name around the world with a solid and fantastic credibility in Asia.

Today, the business is a first-class luxurious Asian resort chain throughout Asia Pacific, North American as well as the Middle East. Currently, the business is owning and managing of 69 resort and hotels internationally. Shangri-la Hotels obtained numerous worldwide honors from the magazine.

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2.1 Inventory
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