Swot Analysis Of Shangri-La
Due to Shangri-la’s five-star hotel status, its luxury service is very expensive to common consumers; so it should belong to specialty products classification. However, many successful businessmen or rich travelers who enjoy Shangri-la hotel service may go to this hotel frequently. For them, Shangri-la’s service should be in the shopping products classification. Shangri-la’s hotels, resorts and spa service all belong to consumer product. Product can be divided into three levels, which are core product, actual product and augmented product.
1. Core product
Applying to Shangri-la’s customers, the core product is the services of hotel & resort, which can provides luxury enjoyment for their trips. 2. Actual product
For Shangri-la, the Shangri-la brand name, crew uniform styling, booking system, and features such as wake-up service, ‘chi’ spa, food and beverage service and their 5-star rating quality levels. 3. Augmented product
Shangri-la offers more than a room for its customer, even a product that customers value before and after living in the hotel room. For example, some consumers may expect to get the Shangri-la membership, priority hotel check-in, airport shuttle, or receiving bonus points from living to join the Shangri-la’s frequent-user scheme. To Shangri-la’s consumer, these augmentations may become a key part of the total product. So, Shangri-la must satisfy these customers’ wants to create a competitive advantage. The services and facilities
Hsc300 Unit 4 Business
965 Words | 4 PagesThe same products are in the market with competitors but we cannot compromise with quality. Products in our company would be 100% genuine and we need to assure customers that we are not selling low quality products. As we will offer consultancy for economy package this will differentiate us from others as we are not only for making revenues. We care for all class of people.
Swot Analysis Of Party City
2224 Words | 9 PagesEXECUTIVE SUMMARY TD Corporation is preparing to launch a new department store specifically for party supplies called Party City. Party City is positioned world wide by the slogan “Nobody Has More Party For Less” – indicating that the store offers more in the way of desirable product features and benefits at a competitive price. TD is taking advantage of the lack of resources for this market on the island. Party City will target multiple age structures of the population because the various events that are planned throughout an individual’s life-cycle. Other target markets will include those from the Psychographic and Behavioral segments.
Swot Analysis Of Maple Leaf Foods
859 Words | 4 PagesFoods PRODUCTS/SERVICES OFFERED: Olympic Meat merchandise, Beef merchandise processed recent or frozen, Food & drinkable merchandise and Services , Meats. Changing perspectives in marketing planning: 1. Production Concept: Those companies who believe this philosophy suppose that if the goods/services area unit low cost and that they are created on the market at several places, there can 't be any downside relating to sale.
Hilton Garden Inn Marketing Strategy
1248 Words | 5 PagesKETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
Swot Analysis Of Subway
953 Words | 4 PagesProduct: The main product in the menu of a Subway restaurant is the submarine sandwich. Besides this, the menu includes baked goods like muffins, doughnuts and cookies, salads and wraps. There are 6-8 different sauces, 6 bread types and different vegetarian and non - vegetarian options to choose from to make your own SUB sandwich. Some of the items in the menu are variable according to the place and markets but still the signature varieties in the global menu.
Swot Analysis Of Hotel
887 Words | 4 PagesSMART marketing objectives for a hospitality and tourism business: From the brief meeting, Mr Ramesh summarized the main objectives of the Village Hotel Bugis will coincide with the Group’s mission statement. (i) To develop an enterprise and operate the businesses by serving with grace and love, integrity and honesty (ii) To inspire better lives to all stakeholders using the core values of BUILD (iii) To market VHB is a destination of pleasure and business with its unique characteristics of its locality. 2. Marketing plan development for a hospitality organization: Marketinng audit ( PEST ): PEST analysis is a simple widely used tool that helps to analyze the Political, Economic, Social- cultural, Technological changes in the business environment. Let’s see how The Village Hotel uses PEST analysis to their business.
Chinese Culture Personal Statement
1031 Words | 5 PagesPersonal Statement I would like to confirm that it is my motivating of Chinese culture that ignited my passion for cultural and creative industry. As a Tourism Management major student, I was able to explore the Chinese diversified cultures and landscapes, which offered me an insightful understanding of the Chinese cultural development. Under the guidance of commercialization, some cultural heritages have developed into huge tourism souvenir markets full of counterfeit and shoddy products. The over-commercialization reveals the fact that the Chinese culture is facing a severe situation. The country calls for a better cultural development strategy, which cultural and creative industry can offer.
Rosewood Hotels Case Study
1037 Words | 5 PagesEach hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.
Swot Analysis Of Theme Park
1101 Words | 5 PagesSWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the
Strengths And Weaknesses Of Hong Kong International Airport (HKIA)
1254 Words | 6 PagesHong Kong International Airport (HKIA) is the winner of the 2017 Award for “World’s Best Airport Dining Experience” and 3rd place in “World’s Best Airport Shopping”, in the following I will discuss on the strength(s) and weakness(es) of HKIA in the area of dining and shopping when compared to the other airport listed in the question. Concerning dining, the strength of HKIA is their restaurants provide the food with comparatively low price. Some of the passengers may have an impression that it is expensive to eat inside the airport, but there are some restaurants in HKIA provide the food with the price lower HKD$50. With this price, passengers can choice either fast food or Chinese restaurants in which the size of food could let them feel full. Moreover, passengers can try for local food.
Marketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 PagesA product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as
Intercontinental Hotel Marketing Strategy
1794 Words | 8 PagesIntercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Definition Essay On Luxury
1004 Words | 5 PagesCompanies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the
Hotel Variability
702 Words | 3 PagesThe guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided.
Case Study Of Shangri La Hotel
1616 Words | 7 PagesAnalyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.
More about Swot Analysis Of Shangri-La
Hsc300 Unit 4 Business
965 Words | 4 PagesSwot Analysis Of Party City
2224 Words | 9 PagesSwot Analysis Of Maple Leaf Foods
859 Words | 4 PagesHilton Garden Inn Marketing Strategy
1248 Words | 5 PagesSwot Analysis Of Subway
953 Words | 4 PagesSwot Analysis Of Hotel
887 Words | 4 PagesChinese Culture Personal Statement
1031 Words | 5 PagesRosewood Hotels Case Study
1037 Words | 5 PagesSwot Analysis Of Theme Park
1101 Words | 5 PagesStrengths And Weaknesses Of Hong Kong International Airport (HKIA)
1254 Words | 6 PagesMarketing: Marketing Mix In The Ice Cream Industry
1497 Words | 6 PagesIntercontinental Hotel Marketing Strategy
1794 Words | 8 PagesDefinition Essay On Luxury
1004 Words | 5 PagesHotel Variability
702 Words | 3 PagesCase Study Of Shangri La Hotel
1616 Words | 7 Pages