Swot Analysis Of Shiksha

WEAKNESSES:

The limited human resources are one of the weaknesses of Shiksha.com. Every human resource is expected to be extremely productive year on year which can intern lead to attrition in the long run and the recruitment doesn’t take place as itscompetitors. Shiksha at the moment only works on key accounts which means it only depends on higher ticket size customers to generate revenues. From its inception it has been weak in tapping the lower value sales and increasing the revenues. There is immense revenue potential in the retail clients in India like small time institutes, coaching centres etc., which are hardly tapped till date because of the limited manpower and process. Concentrating only on existing and high paying client can lead

Historically shiksha has the tendency to recruit the top and middle management from its parent company’s other divisions but to have a diversified thought process and fresh ideas and adopting the fresh through process it becomes an obstacle. Out of box thinking in terms of product and sales approach still a big concern. From its inception in 2008 it has been following the proven methodologies and modus operands which worked for its other divisions like naukri.com, 99acres.com,

54% of India’s internet users are in between 16-25 years of age is one of its opportunities and these demographics highly relevant traffic for higher education. Capitalizing on this source can be one of the key opportunity shiksha has as online aggregator. Digital India movement by Indian government will certainly increase the internet users by manifold. As there is no organized education portal like shiksha it can further foray in to complete education site where at the moment it is only confined to higher education. Shiksha can very much launch a mobile application which is not launched yet till date. Mobile application can really give a boost to the site’s traffic and can really help in penetrating further. It is not yet capitalized on the social media advantage face book is one great at avenue for the company to really spike the number of registered users from 30 lakhs to a significant amount number. The engagement activities conducting quizzes, creating related games, face book Q&A can very much be beneficial in terms of continuous brand recall.Possibility of Foreign Direct Investment in Education sector in India will open the doors to many new universities and development of existing universities is one of the opportunities for shiksha to increase its client base which would reflect in the revenue