Swot Analysis Of Shisha

INTRODUCTION:

Shisha is a persion word which means glass, it has many various names depending on the countries. Many of the names are from Indian, Persian and Arabic origin. ‘’Narghile’’ is the most common name used commonly in Lebanon, Dubai, India, Israel and Pakistan. In Denmark, it is called ‘’Vandpibe’’. Shisha smoking culture is very famous all around the world. It started from India, Turkey and Lebanon. There are different kinds of shisha with different tastes and brands. The most common brand of shisha is ‘’Habibi’’. Habibi is an Arabic word meaning ‘’Friend or Love’’. Shisha smoking is legal in all the Arabic countries, which includes Lebanon, Syria, Dubai, Saudi Arabia, Jordon etc. It is also legal in many Asian and European countries

To do this, they have to identify the business in different ways. For example: Their competitors, their incomes, their product etc. And by doing this, the target market can be broken into many parts like location, interaction, behavior, service etc.

SWOT Analysis: (Applied theory)

SWOT is a phrase for strengths, weaknesses, opportunities and threats. SWOT Analysis is a very useful tool for decision making and understanding for all kinds of functions in business and company. SWOT analysis only helps us as a guide for project strategy, it doesn’t provide the result.

Strengths:

Strengths are the features of the business which allows to operate effectively than the competitors. A business may ask themselves some questions like;

- What do they do better than anyone else?

- What are the advantages of their business?

- What makes them different from others?

Weaknesses:

Weakness are the areas which are to be improved. A business may ask themselves some questions like;

- What could they improve?

- What should they avoid?

- What things cause problems?

Brainstorming was very helpful in decision making and to move forward in the project. After the first client meeting, our group together with the client did some brainstorming about how the website should look and what to put on the website. Everybody gave their opinions and thoughts. We applied brainstorming theory in all the areas of our product. First we did individual brainstorming and wrote our ideas on a paper and then later we shared it with each other. During this session, we were trying not to waste time on our wrong ideas, however with doing brainstorming we did not face any difficulty with expressing our minds. Brainstorming was a helpful tool for both of us in the whole project.

Sketching:

After finishing brainstorming about a specific part of the product, we made sketches at the same time. It was easy for us to make sketches from our ideas and thoughts of what we wrote while doing brainstorming. Sketching helped us to move forward in the making of the product. Our group had the freedom of sketching of whatever comes up in their mind and then later describing them briefly. Sketching was very helpful for us in the whole project as we came up with different ideas and thoughts, and every idea had to be visualized by sketching and to be implemented if needed.

Role