Swot Analysis Of Shoe Industry

Institutional Aspects
Political
Republic Act No. 9290, otherwise known as The Footwear, Leather Goods and Tannery Industries Development Act. The policy of the act is for the country to support, promote and encourage the growth and development of the small and medium scale enterprises belonging to the Footwear, leather goods, and tanner industries.
The following are notable parts of the act that heavily supports the shoe industry.
Product Quality Recognition. - The quality of products of these industries must be of internationally comparable quality. In particular, the sizing of footwear should be in accordance with at least the Philippine Sizing Standards, which are updated and attuned to the requirements of all markets. In all cases, products

The shoe industry in the Philippines can be traced back for well over a century. The greater part of the industry has always been concentrated in Marikina City in the northeast of the Manila Metropolitan Area, where it assumes the spatial and functional form of a classical marshalling industrial district. The output of the industry today consists for the most part of affordable shoes fabricated in both leather and synthetic materials for the domestic market. The industry has been subject to intense competition over the last decade or so as producers from other countries (above all China) have penetrated deeply into domestic markets in the Philippine. Currently, the industry is in great disarray, and its future is extremely uncertain. Marikina’s shoe Industry is strong until the foreign investors came along the country and empower the shoe industry in Marikina, especially China. For the past years, Marikina is on good terms in terms of its industry, Marikina serve nationwide and sometimes internationally, although Marikina never ranked as the world’s largest shoe producing countries. But in our country, Marikina is number one. The shoe industry have faced an intense competition between other Asian countries that cause the blocking of our export opportunities. With these, the Industry goes down immediately specially when China Materials came along, which is very cheap but also very low

They make shoes for students for all levels. Different firms make different kinds of shoes. Formal, Casual, Military, etc. The industry in Marikina focuses on selling to people of middle income class and below. Most firms inside the industry focuses on selling affordable quality shoes to its customers.

Environmental The raw materials currently used in shoe manufacturing are being improved to be toxic free. Unlike before, materials such as rugby or shoe shining has been improve to become less toxic for the workers.

Technological

Research shows that production is often a labor-intensive process, with low productivity aggravated by outdated equipment and technology used. Because the local leather and tannery industry is currently grappling with obsolete machinery, low work productivity and inefficiency, the majority of leather and other raw materials necessary for shoe production are often sourced abroad. Thus, many manufacturers need high capitalization for operations. Because of the absence of a comprehensive research and development program, manufacturers are unable to upgrade their designs and equipment, leaving them incapable to compete with international product standards and quality