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Business Case Study: Company Overview Of Singapore Airlines

2280 Words10 Pages

Singapore Airlines was started on May 1st, 1947 which was once called Malayan Airlines Limited (MAL) Airspeed Consult, now, it has changed to Singapore Airlines. For so many years, Singapore Airlines operates from its hub at Changi International Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and also Oceania. It also ranks 10th in the world for international travelers carried, and the top 15th amongst the shippers worldwide in terms of revenue passenger kilometers. On 2010, Singapore Airlines has become the second largest airline in the world by market capitalization with a worth of 14 billion US dollar by the International Air Transport Association. Goh Choon Phong, who is the current CEO of Singapore Airlines with 17,240 employees and subsidiaries of Scoot, SilkAir, Singapore Airlines Cargo, and last but not least Tigerair. In the following paragraph, we will cover up their job design, recruitment strategy, selection process, implementation and detailed plan, and last but not least the overall conclusion.

Business Planning
Vision of Singapore Airlines’ is to be an excellent airline by enhancing the lives of people they touched and also their aim in arts, education, health and welfare for our citizens in Singapore. Indeed, Singapore Airlines will always have in mind that to preserve the environment and our world for the future. In addition, the mission of Singapore Airlines is to be a global company providing the best, highest quality air

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