Swot Analysis Of Singpost

Singapore Post Limited is the key operator, providing mail services to the Singapore market. Through its various subsidiaries, it is also engaged in other businesses that are diversify from their core activity. For instance, SingPost had identified its “Five Business Pillars” as the “Mail Business”, “Digital Services”, “Logistics”, “E-commerce”,and “Retail & Financial Services”.

The organization, back then known as “The Singapore Postal Services Department” was fully autonomous on 1st June 1967 after Singapore became independent on 9th August 1965. In the year 1982, Fifteen years after its establishment, the department was merge with the “Telecommunication Authority of Singapore” (Telecoms). Ten years on, in 1992, Telecoms was split up into

Functional level strategies where it focuses on each function- Marketing, Human resource , operations and Finance in a company. This level of strategy is crucial as companies delegate the functional activities efficiently to attain a low cost and also let the different departments to perform in a certain way to be different from competitors. For Singpost, It is important to focus on this level of strategy as it wants to sustain a cost leadership and differentiation. Human resource - Over the years, due to the strategic alliances to manage its business pillars, Singpost have relied on its employees to deliver a quality service. They have focus on the training and upgrading of skils for employees to adapt to the changes to match their strategies.For instance, employees were choosen from different department and were tasked to work on eith Alibaba’s new venture. Operations- Since Singpost’s entry to E-commerce, it have to depend on the technology aspect and makes it sure that it will be to operate in their online platforms. They have invested in areas for fast and track delivery network, mobile apps and digital platforms. Thus, they have tap on technology for maintence, restoring and also for subcontracting support functions. Marketing- Singpost have market its brand of speedpost in local sitcoms, another remarkable marketing strategy is when signpost assign a local artist to attract the younger teenagers who loves to shop online. This strategies shows that Singapost have understand its target and utilize people from all function to