Sky Cable Company Vision Statement

COMPANY’S VISION AND MISSION

In order to conduct an understanding of the company, it is critical to know and understand its vision and mission. A company’s vision defines what the company wants to become while its mission states its purpose for existence. In assessing the company’s mission and vision, you get hold of the company’s value and belief system, which could be a guide in selecting the most appropriate strategy that the company should apply. A. Current Vision – Mission of Sky Cable Corporation Vision We will provide the best for our families by:

• Being the national leader in video, voice and data

• Being recognized for outstanding customer service

• Being an employer of choice

• Becoming a publicly listed, employee-owned

Does it clearly answer the question: What do we want to become?

Yes

The Vision statement stated what the company wants to become basically on all aspects such as in terms of image, customer and employee relations. However, the measurability of the Company’s Vision is not incorporated within the statement.

Is it concise enough yet inspirational and motivating?

Yes

The Vision statement is generally concise enough since it uses fewer words and the different components were expressed in phrases. The Vision statement presents the roadmap on where the company is headed to in the future although some of the statements were vague.

Is it aspirational?

Yes

Because the Vision statement covered multi-dimensional factors, it has the ability to drive people to work in achieving it. The statement “able to provide for our families” could add to the drive in achieving the Vision owing to the Filipino trait of being family-oriented.

Does it give clear indication as to when it should be attained?

No

There were no indicated timelines for the attainment of the company’s Vision. Due to the lack of timeline, the assessment on whether the Vision is achievable and realistic cannot be readily

Concern for survival, growth, profitability

No

6. Philosophy

No

Not in the Mission statement but on a separate core value statement

7. Self Concept

No

8. Concern for Public Image

Yes

We enrich and uplift the lives of Filipino families (presenting an image that portrays that they are partners to the growth in the lives of Filipino Families)

9. Concern for employees

Yes

Not in the Mission statement but employee-related statements are within the Vision statement

10. Nation Building

Yes

We enrich and uplift the lives of Filipino families

Overall Assessment The Company’s Vision Statement more or less satisfies the criteria that were used to assess its completeness especially in terms of it being clear, concise, inspirational and aspirational. However, an important component was missing which is the measurability of the attainment of the vision in terms of time. Such component is important because it addresses whether on a given time horizon, the company’s vision is realistic and attainable. Meanwhile, because the products of video, voice and data competes in different industry in which the company has different market share, using “National Leader” as a phrase may not be entirely attainable within three to five years