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Swot Analysis Of Sling Bags

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Buy A Bag Buy A Bag Strengths Weaknesses Product - Their bags are a combination of functionality, beauty and quality at affordable price - Always in trend - Filipino made Handbags, Satchels, Totes and Slings - The sling bag has a low quality -Not patented -Imitate signature bags like Givenchy Price - Large size sling bag Php 1,300 Place - 2nd Floor ASC Building, Dolores, City of San Fernando,Pampanga - Bazaars - The place is located only in one store which can be difficult to find. Promotion - Uses Social media: Instagram and Facebook - Online Selling (Zalora) - Joining Bazaars (Trendsetter, Super Sale) - The promotion on social media is not appealing. Buy A Bag Strengths and Weaknesses Analysis 24Buy A Bag is a Filipino brand that offers …show more content…

Aside from drawstrings, they also offer tote bags and pouches. Their target market is trendy young woman. The unique concept about their drawstring is that it can be a backpack and sling bag. They offer it at the price of Php 500. They have physical stores in Alabang Town Center, Trinoma and Empire Fashion Cafe. They also join in local bazaars like Trendsetter and Super Sale bazaars. Cordes and totes promote and sell their products in their online accounts such as Instagram and Facebook. The weaknesses of their product are it is not fashionable and their promotion on social media is not …show more content…

There are a lot of different companies that are already in this kind of industry. There are international and local businesses that have successfully established their brands here in the Philippines. There is an increasing percentage of local brands here in the Philippines which indicates that the barriers to entry are low in the bag industry. Entering in this type of business can be easy for entrepreneurs who already have enough capital to manufacture bags, who already have a background in this type of industry, who are updated in the current fashion trends and those who already know a supplier and a manufacturer that they can do business with. To be able to enter in this type of industry, you will be needing a money amounting to Php 67,416 for the costs that will be incurred for the first month of the operation of the business. Rent for the bazaar amounting to Php 7,500 and Php 300 for the storage, Php 7,032 for the necessary licenses and permits, Php 991.2 for the electricity, Php 300 for the transportation expense, Php 999 for the usage of WiFi, Php 26,000 for the laptop, Php 500

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