Swot Analysis Of Sm Entertainment

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1. Introduction
SM Entertainment is one of the most famous entertainment incorporations in South Korea. Founded in 1995 by Lee Soo Man who is known as a music mogul, musician and record producer, SM Entertainment play a main role in music industry in South Korea. The company works as a talent agency, film and music production, event management as well as music publishing house.
At first, SM is an initialism for Soo Man but now change to Star Museum. This was also the home of those famous idol bands from the late 90s to the early 2000s in South Korea like H.O.T, S.E.S, Fly to the Sky as well as Shinhwa. The company now is representing for a lot of famous artists such as Kangta, Boa, DBSK, TRAX, Super Junior, SNSD, SHINee, EXO and Red Velvet. Some of them are one of the idols that create the Hallyu trend in South Korea.
The company also collaborate with Avex Trax to represent for some famous stars in Japan include Ayumi Hamasaki, Namie Amuro và Koda Kumi.
By the year 2012, its net revenue had increased 133.2% since 2011. In addition, the company’s revenue in 2014 also went up to US$246.1 million, (2015, August 10). This huge profit has leaded SM Entertainment to the top in industry and compete with its competition which is YG Entertainment.

2. PESTEL analysis
PESTEL is used as an analysis tool to analyze those external factors that affect a company and to help the company knows its strength as well as its competitors’.
i. Political:
South Korea

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