Swot Analysis Of Smart Company

SMART Company is a new firm that just opened in Australia. The first product launched is going to be X-watch which is going to be an innovative and fashionable smart watch targeted at teenagers and young adults. The company does not have its production house in Australia, these Watches are being made and are imported from China in order to keep the price low. Smart Company only has its Research and Development, Quality assurance, Marketing and Advertisement department in Australia. The quality standards for the production house in China have already been discussed and set. The Smart Company has $ 5M capital in total. The Company has chosen to buy products from China because it is much easier and helps the management to focus only on Marketing

This also refers to the method by which payments are transferred from customers to vendors. The best thing that can be done as the product is new is selling to wholesalers who will be responsible to selling the product directly to customers and retailers. This will enable the company to gain more and faster exposure. However, this is only going to be implemented in wholesalers in Australia. Stores that the company will target include Woolworths, AGI, and jewellery and optical and wrist watches shops. These are some of the most popular stores in Australia who would also be willing to sell the watch. Also, several other strategies are going to be used such as using booths in popular events and visit visually impaired centres. Later on, a website is going to be launched to sell the watch to international customers as well. Delivery and shipping is going to differ depending on the country and how fast customers would like the shipping to be. For example, shipping in Australia is going to cost $10, to Europe it will cost $30, and to the United States shipping is going to cost about $45. All the different watches in the product lines are going to be sold in the website. The website is also going to have a customer support

It has the competitive edge over its competitors. The prices are affordable for all the groups and the Company is offering different product for different groups in order to target all the consumers. This product is being offered in whole Australia at the same time. Promotion strategy focuses all the means which can attract some consumers. So, the marketing strategy is very exhausted and in detail, it captures all the groups of the market, offers different product to all the groups with different features and prices. Prices are affordable for every individual. It has Edge on its competitors.Placement and promotion strategies are also very exhausted, they cover each individual. In the Placement strategy, coles and Woolworths have been selected, which are widely available all over the Australia, and then some small jewellery, optical and watches shops have been selected to cover the market completely. Which means this product will be available from big cities to smallest