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Swot Analysis Of Smartphone

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1. Introduction
1.1 Background
The advancement of technology also means that it is more accessible to the general public. Starting from its inception as car phone in 1960s, cellular phone is a technological product that become ubiquitous since the start of 21st century. Cheaper handset and service plan helped to boost cellular phone usage, and cellular phone manufacturers also added a lot of features in order to market their handsets. Nowadays, cellular phone is no longer only a phone. Features such as integrated camera, color screen and internet connectivity are taken for granted by most users.
Currently, most cellular phones sold in the world is smartphone. According to PC Magazine Encyclopedia, a smartphone is a combination of cellular phone and pocket computer. It is capable of running third party applications, and out of the box, it could be used as digital camera, portable email and web browsing machine, digital maps, and virtual assistant. It is also dubbed as “the greatest technology revolution since the internet.”
There are a lot of manufacturers making smartphones in every price range, such as Samsung, Sony, Xiaomi, Microsoft (formerly Nokia), and Apple. The myriad of smartphone vendors also means that there are a lot of smartphone operating systems. In early 2000s, the prominent smartphone operating systems were Symbian, Palm OS, BlackBerry OS, and Windows Mobile. However, after the introduction of Apple iPhone in 2007 running Apple’s iOS and HTC Dream G1 in 2008

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