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Swot Analysis Of Snacks

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PRODUCT Strategy STRENGTHS • S:1. Our business is snacks and drinks in one that offers a wide variety of products(125g of Fries,Nuggets,Hotdogs and Mojos) unlike other business that only limits their products to fries and drinks. • S:2 Attractive packaging of product WEAKNESSES • W:1 All of the snacks on our menu are very oily and fried (Unhealthy) • W:2 Fries, Hotdogs, Nuggets and Mojos are very high in calories. • W:3 We only have 1 size(16 oz) for the drinks. • W:4 We do not have dip in our snacks. OPPORTUNITIES • O:1 Competitor offers less serving and limited choices of snacks.(bff=50g, don’t maximize 16oz cup) • O:2 Health craze • O:3 Competitor(BFF and potato corner) don’t offer dips. • O:4 Not much aesthetic appeal on the …show more content…

Having an advantage on promotion with other competitors thus they don’t give flyers and they don’t promote on radio stations. (W.1,O.1) Threats • T.1 competitors(potato corner, bff) have established their brands. • T.2 Potato corner have their advertising on televisions • People see the product on television, hearing it on the radio don’t give visual image to the customers. (W.3,T.2) Customers may prefer Potato Corner instead of us because of the brand that’s in the top of their mind. W.2, T.2 COMPETITOR PRICE MAP For our top competitors, snack30, bff, and potato corner, we positioned them through plotting them according to their quality and price. 4 being the highest rank and -4 for being the lowest. The first plot, snack30 which has -3 rank for having the low price with low quality. The second plot that has -2 quality and price is BFF which has a bit higher price than snack30 and a bit higher quality. We positioned ourselves, dunkin cups, as second because we have higher price and higher quality than the 2. The highest rank is potato corner which serves high price and high quality among all of

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