Benefits Of Snoring

912 Words4 Pages

Target Market: We have selected city people as our target market, people can start snoring in any age. Now-a-days both men and women work hard all day and end up at home getting tired and wish to sleep peacefully, but Snoring doesn 't only disturb the sleep of person who snores but also disturbs they sleeping partner. Snoring doesn 't happen because of heredity but can be caused due to various reasons like blockage of nose, alcohol, medication etc. Geographic Segmentation: City people Demographic Segmentation: Gender: Male, Female and others Income: $3000 and above per month Psychographic Segmentation: Social Class: Middle and Upper class Lifestyle: Working Class people, Hospitals, Government institutes, Clinics Behavioral Segmentation: …show more content…

I2B is unique, different and a niche product from all similar products that are already available in the market. Major strategy is to differentiate the product’s design and packaging, so that it is more sophisticated and will stand out from others along with it. The pillow is Ultra soft, washable, and removable velour cover; lateral head stabilizing support, toggled draw string for total

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