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Swot Analysis Of Social Media

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The fourth chapter uses a SWOT-analysis to answer the question how social media can contribute to an ethically correct behaviour in a global perspective. Therefore, the four use cases described in chapter three get commonly broken down in the four sections: Strengths, Weaknesses, Opportunities and Threads. The focus of the SWOT-analysis is set on social media with its internal strengths and weaknesses and its external threats and opportunities for contribution to ethical behaviour.
Undoubtedly, this analysis of the use cases will not be able to explain the whole effect of social media to ethical comportment. Therefor a much deeper look at various more cases is needed. But this analysis should give a first insight into a field where fundamental …show more content…

It allows people to comment, discuss, share or just only state their opinion about the ethical or unethical behaviour of companies, organisations or individuals. At the same time it allows to react on these conversations by the different participants – the sender of the massages as well as the receiver of the comments. In the given examples, communication between the actors took place on the already named social media platforms. The third case (GuttenPlag) additionally had a strong connection to classic means of information like newspapers and television. However, especially the wiki “GuttenPlag” played the major role for releasing and discussing new information. The case of Nestlé also resulted in demonstrations and public actions of …show more content…

Additionally, this is not restricted on only one country, but can also be shared with people in many different countries all over the world . Therefore it gets a global perspective and a wide range to spotlight unethical behaviour. This aspect is mainly shown in the first (Nestlé) and the second case (Dell). Both cases attracted international attention by sharing and commenting on the topic. The time-aspect played an important role in all the examples. Political careers can be destroyed within one month and discussions about nutrition (ING Diba) arise and cool down within a few weeks. And complaints about service quality (Dell) and responsible treatment of the environment (Nestlé) can start fast, but keep currently stable on the agenda of many people for a long time until a change gets

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