Swot Analysis Of Sony Company

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Company profile : Sony corporations
Head quarters- Tokyo
Founded – 1976
Sony business segments have diversified into various product lines. There key area segments consists of
• professional device solutions
• professional solutions
• semiconductors
• components consumer products and services
• televisions home videos and audio
• digital imaging
• mobile products

Sony strategy consists of – “Key initiative to transform Sony” Internal audit – corporate structuring , auditing committee,
• Identify critical issues
• Escalate to senior management
• Make recommendations for improvement

Process- Risk assessment, audit, consolidated reporting.
Team – Central committee members who are in charge of the internal audit of the Sony corporations. Increased flexibility reduces costs (minimize
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Case 3. Ford motors
Company profile – Ford motors
Head quarters- United States
Revenue – 48$ billion 2013
Mission – objective is to deliver a total return to share holders in the top quartile of the S&P 500overtime.

Strategy of Ford motors – Aggressive restructuring to operate profitability at the current demand and changing and mix.
The process of strategic audit adopted is the SWOT analysis

Strong position in the US market Poor environment record
Economic initiative High cost structure
Sound financial performance Unprofitable in European market
One ford approach
Significant growth in China

Positive attitude toward green vehicles Decreasing fuel prices
New emission standards were applied Riding raw material prices
Growth through acquisition Intense competition and fluctuating

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