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Sony Pest Analysis

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Sony’s mission statement is "to be a company that inspires and fulfills your curiosity." Sony also mentions that its passion for technology, content and services motivates the company to deliver groundbreaking excitement in the field of technology and entertainment. In 1946, Tokyo Tsushin Kogyo K.K started a small company with approximately 200,000 yen & 20 employees. The founder of sony which is Masura Ibuka said the purpose of establishing the company was to “ establish an ideal factory that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture. “ As of right now Sony’s top five competitors are, Nintendo of America, Denon, Canon, Apple Inc. & Microsoft. Sony’s main customers can vary …show more content…

Government often makes new decisions involving policy or legislation and it affect daily business. In the directive of businesses, the political factors have a huge influence. An example of political factors that affects Sony which includes government laws is minimum wage law. This would affect Sony as the minimum wage law keeps changing every year. As in the same time product cost also keeps on changing, this will make Sony facing losses. Due to various governmental regulations in the different countries, Sony has to adapt different strategies in the countries it operates. Sony had passed a Global Policy On Occupational Health and Safety (OH&S) in 1998. It deals with group standard and shows Sony 's cares about the health and safety of its employees. It also requires fullfilment with all the laws regarding ooccupational health & …show more content…

Sony’s organizational culture affects corporate employees, as well as the employees in the company’s subsidiaries in the electronics, gaming, entertainment and financial services industries. Thus, cultural characteristics are significant in establishing a unified organization toward influencing the direction of human resource development and performance. Through its organizational culture, Sony maximizes its workers’ effectiveness in satisfying customers’ preferences and expectations. Sony’s heroes can vary between it’s founders Masaru Ibuka & Akio Morita, these two can be classified as the heroes for this organization because they were the ones who started the company basically. Culture played a big role for sony, knowing that their founders were Japanese, most of their work/ideas came from the Japanese

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