Case study on Southwest Airlines Suman Malla International American University BUS 700 Capstone: Advance Strategy and Competition Teacher: Prasanna Pokharel Date: May 17, 2016 Introduction: In June 1971, Southwest Airlines starts its business with the three planes which have daily flights between Houston, Dallas and San Antonio. It established its business with the simple strategy of “Get your passengers to their place as they wanted in any time with possible lowest fares and they have a good time with travelling with this company. The strategy of Southwest Airlines was to fly over short distances where cost was the ambition to succeed. And another strategy was to decrease the total time of travel for customer which includes
Achieved a will known brand and name; I would say they reached this stage and still maintaining it since 2011 till present. Southwest has gained the 3rd place in the top airlines of the US. With the steady growth of the company I believe they are still haven’t reached the decline phase of corporation
Case Description Southwest Airlines is known for its unique strategy, fun-loving corporate culture and its 32 years of consistent profitability. Appropriate recruiting, hiring,selecting, promoting, and training of employees are done so that a good fit with the strategy and organizational culture can be maintained. It is a Low Cost Carrier (LCC), is famous for its differentiated and competitive pricing strategies like low fares, which are often some 30% lower than most of its major competitors. Problem Statement How can Southwest airlines expand their business while maintaining their status as America’s most prosperous airline providing the same level of customer service and performance? SWOT Analysis Strengths: 1.
Introduction Southwest Airlines is the world’s largest low-cost airline.  It is headquartered in Dallas, Texas. The US airline operates more than 3400 flights every day. It has nearly 46000 employees and services 93 destinations in 41 US states and abroad.  It was founded by Rollin King and Herb Kelleher in 1967 and its current CEO is Gary C. Kelly.
Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 by Herb Kelleher and adopted its current name (Southwest Airlines) in 1971. The airline has nearly 46,000 employees as of December 2014 and operates more than 3,800 flights per day. As of 2014, it carries the most domestic passengers of any U.S. airline. As of November 2015, Southwest Airlines has scheduled service to 97 destinations in 40 states, Puerto Rico, and abroad.
Introduction and Company Background Since being founded 43 years ago Southwest Airlines has prided itself on being different from other airlines and providing the best possible customer service. Southwest airlines employees 46,000 people and serves more than 100 million customers each year. Southwest is also the largest domestic carrier serving 93 destinations in 40 states as well as five international destinations. The company could not have become as big as it has without differentiating themselves from their competitors. Southwest uses a triple bottom line approach that takes into account “carrier 's performance and productivity, the importance of its people and the communities it serves, and its commitment to efficiency and the planet” (Southwest 2014).
What's more, after consolidation southwest aircrafts persistently succeed regarding productivity, great worker and union connection and consumer loyalty. Key behind accomplishment of southwest is to accomplish low turnaround time
Dedicating a career as a soldier in the United States Army has always been fulfilling, educational, exhilarating, complex, and rewarding. However, now that my first career is coming to a close, I have been keeping a keen eye out for a possible future career and a company I desire to work with which will allow me to continue to grow as leader and pilot. Southwest Airlines is one of the top companies to work for in America, and one of the main reasons a job for Southwest is so compelling is the foundation laid by co-founder Herb Kelleher. Mr. Kelleher’s approach to leadership is the epitome of a servant leader, and his success has been measured not just by the accomplishments of Southwest Airlines, but more importantly through the growth,
Rivalry: The competition between Air Canada, a traditional carrier, and West Jet, low cost carrier is rigorous in Canadian airline industry. Though Air Canada is Canada’s domestic and international airline and has dominant hold in the Canadian market, West jet is giving the airline tough competition with its effective price point, profitable routes with greater focus on domestic market. The rivalry competition is moderate to
After the first successful flight of an aircraft in 1903, passenger air travel evolved into one of the most innovative and convenient forms of transportation to date. In the early twentieth century, the commencement of passenger airlines swept the nation, attracting thousands of customers and companies to the newly formed industry. Over time, more airlines joined the unique and thriving business, building one of the most iconic industries in the world. Nearing the twenty-first century, the industry displayed signs of deterioration, with carriers constantly entering and leaving the market. Nonetheless, the purpose of this paper is to analyze the fluctuating variable costs and slowing economy that have severely impacted the airline industry,