Swot Analysis Of Ssan

Established in 2000, Masan Consumer manufactures and distributes a variety of food and beverage products, including soy sauce, fish sauce, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, and bottled beverages under a variety of brand names. The company recognised the large potential of rural markets, which account for about 70 percent of Vietnam’s population. Masan currently holds a dominant role in the packaged food industry with top positions in sauces, noodles and dried processed food in rural Vietnam.

Umbrella brand strategy makes Masan achieve a broad range of consumer groups and penetrate related segments. Each of their main product lines has premium brands (Vinacafe, Chin-su, Omachi) and favourable brands

• In 2012, Masan Consumer also received the "Golden Brand” and "Impressive Logo and Slogan” awards from the Ministry of Industry and Trade.

• According to Kantar Worldpanel, Chin-su is the second most chosen FMCG brand in Vietnam.

Investment in new facilities and tapping into M&A contracts has boosted its production of branded food and beverages that cater to regional taste preferences, therefore generate economies of scale:

• In 2011, it Masan Group Subsidiary Masan Consumer Acquires 50.11% of Vinacafe Shares Lays Foundation for Beverage Strategy. Madhur Maini, CEO of Masan Group, commented, “We are focused on diversifying our food platform into a broader consumer operating platform”

• In November, 2015, it set up a new state-of-the-art facility named Masan MB in the central province of Nghe An.

• In December, 2015 Masan Consumer Holdings opened a Masan Brewery HG beer factory worth VND1.6 trillion (US$71 million) in Hau Giang

• Also in 2015, Masan Group has bought into two major animal feed makers, Proconco (52%) and Anco (70%), becoming the second largest producer in this industry.

First mover

According to SaigonTimes “Masan in the near future will export metal products from the scheme to a number of foreign markets with a total value of about US$100 million. Next year the firm plans to process products deeply before selling them abroad to seek higher added-value. ”

As Vietnam’s new Mining Law requires mining companies to include downstream processing and higher value production in the mining licence application, whilst providing a more transparent business and operational environment; new entrants will find it difficult to meet all these requirements.

• Banking

Techcombank has introduced innovative products and services. In addition, technological advancements into the bank’s operating systems created its speciality among competitors. This helped Techcombank acquire first mover advantage.

It was the pioneer in introducing internet banking and mobile banking services in Vietnam. Furthermore, it firstly link its ATM/POS system with four state-owned baks through the Smartlink – Banknetvn system. This has enabled its customers to access their accounts at more than ¾ of total ATM in Vietnam.

Also, Techcombank was among the first banks to issue Visa Card in 2008. Thanks to that, it is considered as one of three biggest banks to issue international cards in