Swot Analysis Of Star World India

The brief received from Star World was to create an AFP (Advertiser Funded Program) for brands following broadly under two categories

1) Alcohol Brands

2) Electronics/Gadgets.

The main goal of this project was to understand different brands and their positioning in the market. Picking the brands who have the similar target audience as the channel and creating a show which is beneficial to both the channel and the brand. Keeping in mind the nature and target group of both the channel and brands selected.

We presented Star World India 4 AFPs.

The first was of the alcohol brand Gorbatschow Wodka

6.2 ABOUT GORBATSCHOW WODKA

Wodka Gorbatschow is the biggest vodka brand and the third largest spirits brand in Germany, Henkell. The vodka is

(USL), a subsidiary of the United Breweries Group. It was launched in 1994. Signature is sold in octagonal bottles which were designed by London-based design firm Claessens International, who also designed the packaging. It is available in two variants - Signature Rare Aged and Signature Premier Grain.

Signature has positioned itself as a lifestyle drink. The current tagline of the brand is “SUCCESS IS GOOD FUN.”

The brand has invested in various lifestyle events and elite sports to position itself as a premium lifestyle whisky.

The same theme was taken ahead to further strengthen their positioning by creating an AFP named “LIVING THE SPOTLIGHT”

The concept of the show revolved around success. It focused on sharing the success stories of personalities from different industries and how it has added several fun aspects to their life. In our research we came up with the list of few personalities from different industries, who are now enjoying the success they have achieved in life. These individuals are people who inspire others through their work.

Two personalities from the same industry will be shown in each episode. The show flow is as follows:

The personalities selected for this example are Chetan Bhagat and Rashmi

6.5 ABOUT INTEL Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California. Intel is one of the world’s largest and highest valued semiconductor chip makers, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate).

Intel is known globally for its innovation and efficient resource management.

A show was created on these lines showcasing the innovations unique to India.

The name of the show was “India Inc” India is an incubator for inventions which don’t get limited by scarce resources and lead to innovations. Taking this as the concept, a one hour 6 episode series was created which featured the innovations, unique to India and hence, are Indovations. Each episode focused on one element of being a successful innovator.

The show flow was as follows:

The story selected for this example is of Jiggs Kalra.

Unique Show & Brand