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Swot Analysis Of Starbucks And International Marketing

1707 Words7 Pages

B.Sc. (Hons) in Business & Management
International and Global Marketing
BSP 6004

M.P. Charindu Sasanka Jayarathna
ICBT Student ID : CL/CBABM /15/52
Cardiff Met Student ID : 20130266
12th August 2017

Acknowledgement

I would like to thank my lecturer Mr. Suhard Amit for his vital encouragement and support towards me in conducting my research for this report. Without his invaluable supervision, all our efforts could have been short sighted.
To our colleagues of ICBT, who helped me with various issues during the preparation of this report, I would thankful to them. I would like to give my gratitude to my friends, who supported me with encouragement and advice which way to go forward.
Finally, I hope this subject will give me great knowledge to achieve my top carrier and to get bright future in my life.

Executive Summary

Starbucks is a popular and one of the largest Coffee and premium drink beverage brand stablished in USA and they do their operations in foreign countries as well. Now a day’s global market has become very competitive, because of the development of modern technologies. This report explain how these problems manage , how these problems effect to the Starbucks and Starbucks growth story their international marketing plans. Using SWOT and PEST analysis, identify controllable and un controllable factors in global market for Starbucks. And also it will be suggested a segmentation criteria and a positioning strategy to

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