They have no hesitation in changing for different values to success in expansion. Finally, Starbucks is an American ideal coffee brand model for Vietnamese entrepreneurs who want to invest abroad as well as for others around the world. By looking at the success of Starbucks Corporation, we can see easily the superiority in the economic strategies of a successful company in the United
That is what Green Mountain Coffee likes to do. Lift up your spirits and put you in the best of your mood with the best coffee blends from around the world. Green Mountain Coffee uses only the best quality coffee beans and puts them through a unique processing system that preserves the flavor of the coffee. What really makes them stand out of the crowd however, is their extensive range of exotic blends. With some unique flavors and intoxicating aroma, a cup of Green Mountain Coffee fills up your senses and refreshes your spirits instantly.
2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives. 2.1 Political Local political factor has a less significant impact on Starbucks Singapore due to strong political stability in Singapore. Singapore is consistently ranked as the lowest political risk country in Asia since 2002 (Corrupt Practices Investigation Bureau, 2015). However, the political stability in the global market is highly important as Starbucks coffee is certified as an ethically traded coffee. It is vital for Starbucks Singapore to maintain an intimate international relationship with Starbucks origin country US and other 65 country chains by adhering the Starbucks business ethics, thereby building a sustainable coffee brand.
Called Coffee and Farmer Equity (C.A.F.E.) Practices, it helps farmers grow coffee bean better for people and the planet. Also, Starbucks aim their coffee certified or verified by an independent third party from 100%. Moreover, Starbucks is a fair trade to farmers and maintain high-quality coffee. It is development society and environment responsibility (Coffee Sourcing).
They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”. Customer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them
This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009). Risk management in Starbucks organization is very important and the company takes them very seriously. The company cannot afford mistakes or failures, so they hire the best of the best to managers and employees. The company has a very tough hiring process, because they want to be sure that the person they are hiring is a perfect fit for its position.
In addition, the brand experience also causes employees’ loyalty. Starbucks gave me abundant materials and training and allowed me to hold the seminar. These were so helpful that I effectively understood Starbucks’ philosophy. However, most importantly, the high employees’ comprehension toward the philosophy controls their direction where the company aims at. Starbucks had a strong and well-standardized brand identity by
On their website, it says that they target beans from higher altitudes and that’s how they get the best quality in their coffee and I can say that that is true. When I was in Starbucks observing, there were people in there who tasted their coffee and looked like they were in heaven because it was so good. I used to live up north, so Dunkin’ Donuts was a huge thing up there. I’ve never seen anyone up there get so excited over there coffee and that is definitely not a country- wide thing like Starbucks is. It is interesting that Starbucks is one of the most expensive brands out there yet they have such a huge loyal fan base.
Further, the company places its cafes and restaurants in strategic places where customers can see it. It does not need to invest a lot of money in advertising since customers recognize its brand using its unique LOGO (Melissa 260). The company values its employees, and this has helped the company in performing well in the market. Treating employees in a fair manner and compliance with labor practices has been a tremendous competitive advantage since it encourages motivation and high performance. 2) Choosing high-quality coffee beans is an
Starbucks SWOT Analysis In this SWOT analysis, we will examine the strengths, weaknesses, opportunities and threats of Starbucks Corporation. Strengths Starbucks has a strong market position and global brand recognition. Starbucks Corporation is operating in many countries and has one of the highest rankings in brand recognitions. They have motivated, high knowledge employees who work hard to achieve company goals and that’s due to a good work environment. Starbucks implements loyalty programs to help maintain customer satisfaction.
What 's your name?” Michael: “Michael.” Josh: “Ok, (Writes Bob on the cup) that will be Tim Hortons: Josh:“Hi! Welcome to Tim Hortons. How may I help you?” Michael: “Hi, May I have a Medium Original Blend please?” Josh: “Ok, that will be $1.79.” Did you hear the difference? People know that Starbucks is more expensive and harder to pronounce than Tim Hortons, and yet, people still go to Starbucks. Why is that?
In addition, the Company having a free beverage policy, which is just one example of how Starbucks can rise above the crowd and goes from average to good to even great (Starak, 3). The positive anecdote about a Starbucks Coffee Company is it is circulating around society add ups to one of the most powerful forces and creates goodwill and positive branding (Tepper, 3). In this mind how the Starbucks Coffee Company “profited” is always being in the social eye as an ethical company that cares about the earth, people, customers, products, and customer service model that keeps long term customers always coming back for more great coffee. All of these factors have made Starbucks one of the most profited and ethical companies in the 21st